Smart, Effective, Original solutions for SEO & Google.

The way we search is changing. Our Perth SEO strategies ready your business for today’s tomorrow.

What makes Start’s SEO work any different, to your current agency?

While others might tread the well-worn SEO path, at Start we’re a bit more… inquisitive. We’re creative data geeks at heart with a passion for high-stakes keywords. Why settle for ordinary results when there’s a whole dataverse of SEO potential out there? With us, ‘standard’ is just another word we like to push, tweak, bend and redefine.

We don’t see SEO as a checklist, but as a craft. And with each campaign, we don’t just aim for visibility; we want a standing ovation.

Paris looking through a microscope to help demonstrate the detail we go to with our Perth SEO plans

Unhappy with your SEO? Talk to Perth’s premier Google whisperers.

We’re a Perth based SEO team that understand all the ins and outs of what it takes to help a local business rank on Google.

Just like our hips, our numbers don’t lie. Our team use a wide range of best in class SEO tools, from Semrush and Google Analytics through to the new and exciting world of Large Language Model (LLM) extensions. We monitor site stats and provide customised, easy to understand reports that highlight the important stuff.

We’re future ready and follow Google’s ever changing SEO recommendations to a tee, ensuring your site is built to perform and ready to rank. With the advent of Google Bard we’ll be following what AI means for your site ranking every step of the way.

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Perth SEO strategies based on data, content & structure.

Imagine a world where Google, the all seeing entity controlling 92% of search queries, keeps knocking: Who’s there? Where you at? What’s cooking? Offering the right website content and site structure is like giving it the keys to your life.

Ready for a DIY SEO deep dive? Check out the below articles to help guide you through the SEO basics – and a little more.

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Keywords are the key to success in search engine optimisation.

To rank well, Google must be able to understand the content on your site. Including the right keywords in your content ensures Google is able to position your site or page in a way that is relevant to users searching for your products or services.

We use a range of SEO tools to better understand your competition and competitive space, and discover the keyword phrases that will deliver you the most relevant website traffic and audience. Introducing big ticket keywords into your content in a natural way gives you the best opportunity to connect with the right people.

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Local, Perth based SEO that puts you on the map.

Local businesses are no longer just about the shop around the corner. In the digital age, ‘local’ defines your digital storefront popping up when someone searches for “best coffee places near me.”

With our Perth based localised SEO strategies, we’re not just aiming to be another pin on the map. We want your business to be the go-to spot, the talk of the, ahem, digital town. We understand that trust is paramount. People resonate with what feels close, familiar, and authentic. A well optimised local presence does exactly that: it bridges the gap between your physical store and your online profile.

Let’s talk about turning your business into one of Perth’s local landmarks!

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Get past the buzzwords & acronyms with our SEO starter guide….

Understanding how Google ranks websites may seem like a complex blend of buzzwords, science and mystery. The search giant guards its algorithm closely to maintain trust and prevent people from misusing the tools. So, whilst many claim to have the keys to boosting your ranking, the reality of search engine optimisation is more intricate than we’d like to admit.

Our beginner’s guide to SEO goes some way toward de-mystifying SEO and provides some tools to give your site a boost.

Never Stop Starting Google Ranking

Research based content, crafted to connect with your audience.

It’s not about shouting the loudest; it’s about (gently) saying the right thing to the right ears.

SEO content strategies are not just about creating blog posts. Your website content must align with information your potential client actually wants to read. Our content strategies combine big ticket and long tail keywords with a deep understanding of search intent. This ensures your content truly cuts through the noise.

Our goal? Create content so fitting that users believe it’s made just for them.

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Our SEO Audits
shine a brighter light

Starting any SEO project without a clear understanding of the website’s current health is like driving to Hogwarts using Google Maps — good luck with that!

An SEO audit spots those subtle site quirks, those missed keyword chances, and those “could-do-better” content gaps. Instead of crossing our fingers and hoping for the best, we’re using hard, no-nonsense data. The result? A strategy that’s not built on finger to the wind planning, but on concrete insights.

An SEO audit is the foundation of our SEO work. By understanding the current health and performance of a site, we can customise strategies that not only elevate its online presence but also drive meaningful results.

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How Will AI Change
The Way We Search?

The Future of SEO

The internet is about to face the biggest change to the way we discover websites and content since the dawn of Google. What does it mean right now – and for the future of SEO?

All good businesses start with an idea, and all good ideas start with the people!

We’re a diverse mix of creatives, talkers, tech-nerds, organisers, musicians and statisticians. Our interests sit somewhere between innovation and design, at the tipping point of what we know and what we want to know. We believe this is where the good stuff happens. It’s how the work we do cuts through the noise to stand out from the crowd.


You deserve Page 1 for peak hour keywords – just like these clients.

Get The Same Results

We combine experience and youth, curiosity and passion with the very latest in SEO, AI and marketing to deliver outstanding, proven results.

What makes our
SEO tick?

Get The Same Results

There are a handful of basic rules around SEO that help us break through the noise and do the right thing by, both our clients and Google.

Frequently Asked Questions

What is SEO?

SEO stands for Search Engine Optimisation. In summary, SEO ensures your website presents information and content in a way that can be easily understood by search engines, such as Google. Among other things this information needs to be well structured, trustworthy and quick to load.

The goal of our Perth SEO work is to ensure your site is displayed as high as possible on Google for phrases that your future clients use. Some of the work we do includes:

  • Making sure your content is relevant
  • Compressing and resizing all images and videos
  • Tagging your content so it can be discovered on Google
  • Ticking all the technical SEO boxes – site speed, structured data, XML sitemaps,
  • Building links with trustworthy sites to help build your site authority

What's the Difference Between On-Page and Off-Page SEO?

On Page SEO: The Basics

On-Page SEO focuses on optimising your website to improve its visibility and ranking. It’s a detailed  process that ensures every part of your site, from the structure and internal page links through to compressing images and solid, relevant content, is aligned with Google’s SEO best practices. At Start, we look beyond basic plugins such like Yoast SEO. We dig into advanced strategies, incorporating Schema, Robots.txt, Sitemaps, and Canonicalisation (yep, it’s a word), all setup to maximise your sites performance. This ‘devil is in the detail’ approach is clearly shown in our clients search results for businesses across Perth and Australia.

Off-Page SEO: External Strategies

In contrast, Off-Page SEO focuses on how your website is seen by other websites. At Start this involves building high-quality backlinks from well trusted, reputable websites that are relevant to your sector. These backlinks act as endorsements, letting search engines know that your website is trustworthy. When it comes to Off-Page SEO, we believe quality trumps quantity. Our key goals are to earn backlinks from reputable websites such as education and government websites or trustworthy news sources such as the ABC. The days of earning hundreds of backlinks from websites that have no relevance to your business are long gone.

When it come down to it, both on page and off page SEO tactics are intended to build trust with both search engines and users alike. As in any business relationship, trust is key!

How long does SEO take?

We consider SEO work to be ongoing and anticipate you’ll start seeing positive movements within 3-6 months. However, it’s unlikely that these steps forward will see you ranking first on Google, especially for competitive keywords. Typically we recommend an SEO plan of 6 – 24 months.

While some articles and agencies will make SEO sound simple, the reality is that SEO is far from straightforward. There are over 200 ranking factors that influence website ranking. To make things more challenging Google search algorithm is constantly updated to ensure the search results are constantly improved and refined.

What we know is that Google ranking is a constantly moving target that needs to be monitored.

SEO takes patience and an understanding of how SEO works. Google will rank your business above your competitors when it trusts your website is providing better information. As we know from any relationship, trust takes time – especially when everyone wants to be trusted!

A study by Ahrefs, demonstrates that the average page 1 website is more than two years old. Pages that rank firstfor their keywords are generally nearly three years old. For businesses that need more customers now it’s a long time to wait. We’re here to say ‘don’t despair’. By doing the right thing by Google and understanding how your competitors are ranking we believe positive results can come quickly.

Does my business need SEO?

This all depends on the purpose of your site. If you’re not worried about ranking on Google and you don’t want leads through your website then nope, you probably don’t need SEO.

If you’re in a competitive sector and you want your website to win you new clients then absolutely, you need to consider SEO as a way to grow your audience. You can bet that your competitors throughout Perth will be doing SEO.

We believe that SEO is important to your business survival and is one of the smartest ways to build awareness of your business over a long term. People trust organic ranking because it’s based on merit and demonstrates you value open communication.

Why can't we just do Google Ads?

You can! Google Ads is a great way of building immediate, effective traffic – especially if you have a great ad strategy. That said, we find that a combination of Google Ads and SEO can work incredibly well by attracting two types of searchers – those that click on Ads and those that prefer to scroll down to organic rankings.

We have written a few articles that may help you decide whether you need one or the other – or both:

Organic SEO vs Google Ads : Which one should I use?

7 Reasons why your business should use Google Ads

Can I do my own SEO?

With our websites you have full administrative access to your site so, yes, you can manage your SEO work. There are lots of moving parts to an SEO strategy and it’s not easy but we do have some guides that may help you get going. Whether you’re looking for a Perth SEO agency to manage your local ranking or a team that understand how to rank nationally, the SEO team at Start are here to help!

Googles Search Engine Optimisation (SEO) Starter Guide

9 Easy Ways to Boost your SEO

A Beginners Guide to SEO

How to optimise images for the web

What about using one of the cheap overseas companies that cold call us?

We recommend avoiding any company or individual that offers cheap, shortcut options to an SEO strategy. There are no shortcuts in SEO and anyone that promises otherwise should be given a wide berth.

SEO in Perth relies on a strong understanding of the local and national space. If your business is providing business to Australian residents then a good knowledge of local SEO practices is vital to success. Having an SEO team that live and work in Perth is critical to your success – especially if you’re looking to connect with clients that are based in WA!

What role does Social Media play in SEO?

Whilst social media does not directly contribute to SEO in terms of traditional ranking factors, it does have an indirect effect. A strong social media presence helps to drive traffic to your website, enhancing your brands visibility, and helping to build online trust. An integrated approach, where social media and SEO strategies are aligned, is often one of the most effective tools in boosting your online presence.

Our approach to social media in Perth as it relates to SEO, is to create social content that connects with your audience. This leads to increased traffic through shares, likes, and comments, which in turn signals to search engines that your content is valuable. Our own social media successes such as the Kings Coronation AI, lead to a huge global increase in our web traffic. Whilst these site visitors were not exactly our target audience, this traffic gave our own Perth SEO related keywords a significant boost.

Can You Guarantee a No. 1 Google Ranking?

Ranking first on Google is the prize we’re all chasing but it’s important to clarify that no SEO agency can or should make these claims. The complex and ever changing nature of the Google algorithms means ranking is incredibly dynamic. It is estimated that there are over 200 factors that go into determining a websites position. These factors are being continuously updated to ensure users are being served with the most relevant results to their search request.

We follow ethical SEO practises that focus on enhancing a websites quality, relevance, user experience and performance. This means following all the key guidelines in Google Search Central and keeping up to date with the regular algorithm updates.

SEO should always be approached with a strategic, long term view and any quick fix, number 1 ranking promises should be approached with caution.

How will SEO help my business?

High Return on Investment

Studies show that SEO—when executed by experts—yields a higher return on investment than any other digital marketing strategy. Facebook, Instagram, LinkedIn and TikTok included.

On-Going Outcomes

Given the long-term nature of SEO, it continues to reap rewards even if the budget goes on a break. On-going success is a mark of SEO; clients continue to benefit months and years after their campaign.

Cut Out Your Competition

SEO is a popular marketing option. If your competitors are on page one of Google then you can be sure they’re engaging someone for SEO. Perth SEO will either take you to the level of your closest local competitors or elevate you. Who wouldn’t want that?

Future of Web

Our society is growing more and more dependent on search engines like Google. While other channels may change in popularity and style, SEO will always be a significant marketing channel for every business concerned with growth.

Enhanced User Experience

SEO will enhance your website’s content, navigation and performance. Ultimately, this will increase the experience each user has with your business. Our SEO will help you better encourage leads to engage and convert.

Better Site Performance

A website’s performance has never been more influential in whether a lead stays or leaves, converts or goes with a competitor. All the best SEO solutions involve boosting your site’s performance and speed.