Future Focused Ranking
PERTH SEO SUPERSTARS
At Start we take a holistic approach to SEO in Perth and beyond. Among many other factors we consider:
- Quality and quantity of content
- Site depth and URL’s
- Header tags (H1 > H6)
- Competitor analysis
- Image size and compression
- Site speed and load times
- Quality of backlinks
- Domain history and trust
Importantly we study your competitive space and gun for the big ticket keywords – the ones that win you real leads.
If you’re new to the world of digital marketing, SEO may just seem like another overcomplicated, jargon term. You’re not alone! Here’s why SEO should drive your digital marketing.
Reach New Customers
Our Perth SEO team are here to uncover what your audience is searching for and the best possible keywords that will help to drive traffic to your site.
Be rewarded for merit, rather than the depth of your pockets. Whilst paid Google ads may drive fast traffic, as soon as the budgets gone, so will your results.
The Winner Takes It All
ABBA knew the score. There’s no consolation prize for runner up. With less than 1% of searchers venturing to page 2, being on the first page of results is crucial.
Frequently Asked Questions
SEO stands for Search Engine Optimisation. In summary, SEO ensures your website presents information and content in a way that can be easily understood by search engines, such as Google. Among other things this information needs to be well structured, trustworthy and quick to load.
The goal of our SEO work is to ensure your site is displayed as high as possible on Google for phrases that your future clients use. Some of the work we do includes:
- Making sure your content is relevant
- Compressing and resizing all images and videos
- Tagging your content so it can be discovered on Google
- Ticking all the technical SEO boxes – site speed, structured data, XML sitemaps,
- Building links with trustworthy sites to help build your site authority
We consider SEO work to be ongoing and anticipate you’ll start seeing positive movements within 3-6 months. However, it’s unlikely that these steps forward will see you ranking first on Google, especially for competitive keywords. Typically we recommend an SEO plan of 6 – 24 months.
We recently wrote an article called ‘A Guide to SEO for the impatient’. In it we say that the more Google trusts your site and content, the higher your site will rank. Just like in the real world trust is earned and takes time. Through constantly ensuring your site meets with the steps to a Google friendly site you’ll be constantly moving upward.
This all depends on the purpose of your site. If you’re not worried about ranking on Google and you don’t want leads through your website then nope, you probably don’t need SEO.
If you’re in a competitive sector and you want your website to win you new clients then absolutely, you need to consider SEO as a way to grow your audience. You can bet that your competitors will be doing SEO.
We believe that SEO is important to your business survival and is one of the smartest ways to build awareness of your business over a long term. People trust organic ranking because it’s based on merit and demonstrates you value open communication.
You can! Google Ads is a great way of building immediate, effective traffic – especially if you have a great ad strategy. That said, we find that a combination of Google Ads and SEO can work incredibly well by attracting two types of searchers – those that click on Ads and those that prefer to scroll down to organic rankings.
We have written a few articles that may help you decide whether you need one or the other – or both:
With our websites you have full administrative access to your site so, yes, you can manage your SEO work. There are lots of moving parts to an SEO strategy and it’s not easy but we do have some guides that may help you get going. Whether you’re looking for a Perth SEO agency to manage your local ranking or a team that understand how to rank nationally, the SEO team at Start are here to help!
We recommend avoiding any company or individual that offers cheap, shortcut options to an SEO strategy. There are no shortcuts in SEO and anyone that promises otherwise should be given a wide berth.
SEO relies on a strong understanding of the local and national space. If your business is providing business to Australian residents then a good knowledge of local SEO practices is vital to success.
High Return on Investment
Studies show that SEO—when executed by experts—yields a higher return on investment than any other digital marketing strategy. Facebook, Instagram, LinkedIn and TikTok included.
Given the long-term nature of SEO, it continues to reap rewards even if the budget goes on a break. On-going success is a mark of SEO; clients continue to benefit months and years after their campaign.
Cut Out Your Competition
SEO is a popular marketing option. If your competitors are on page one of Google then you can be sure they’re engaging someone for SEO. Perth SEO will either take you to the level of your closest local competitors or elevate you. Who wouldn’t want that?
Future of Web
Our society is growing more and more dependent on search engines like Google. While other channels may change in popularity and style, SEO will always be a significant marketing channel for every business concerned with growth.
Enhanced User Experience
SEO will enhance your website’s content, navigation and performance. Ultimately, this will increase the experience each user has with your business. Our SEO will help you better encourage leads to engage and convert.
Better Site Performance
A website’s performance has never been more influential in whether a lead stays or leaves, converts or goes with a competitor. All the best SEO solutions involve boosting your site’s performance and speed.