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We’ve come to expect change in the world of SEO. From changes to Google Algorithms through to complete overhauls of websites to meet new standards, it’s important to embrace any change. As it stands, it seems that we’re about to face the biggest change to search since, well, ever.¬† The advent of AI tech such as Google Bard, Bing Search and ChatGPT is reshaping the SEO landscape. This is true for SEO agencies and businesses alike. So, let’s try to uncover what these changes mean for businesses and how we can navigate them effectively.

ChatGPT and SEO-Friendly Content

According to research, ChatGPT is the fastest growing app in the history of the internet. 100 million users in less that 2 months! For those of you that don’t fall into the 100m, ChatGPT, is an AI chatbot (you knew that much right). It has the ability to generate a huge amount of content quickly and efficiently. If you’ve used it you’ll know it’s impressive. However, the question arises: how SEO-friendly is this AI-created content? While AI can produce good content at an impressive speed, it’s important to note that the quality of content remains paramount in SEO.

Search engines such as Google prioritise content that provides value to the reader, aligns with the search query, and demonstrates authority and expertise. While AI can mimic these qualities to some extent, it lacks the human touch. That is, the ability to understand and connect with the reader on a deeper level through tone of voice, sense of humour or empathy. So while AI-generated content can be a useful tool, especially for creating content frameworks, it should be used with some caution and supplemented with a human editing  content to ensure quality, personality and relevance.

Impact of Google Bard and Bing on SEO

The introduction of Google Bard, Googles answer to ChatGPT, is set to revolutionise how we approach SEO. Bard’s ability to understand and interpret search queries could potentially impact existing rankings and keyword strategies.

While it’s too early to predict the exact changes, it’s safe to say that the focus will shift towards understanding user intent more accurately and providing more precise results. This could mean that the keywords we currently use might need to be reevaluated. As for Google Keyword Planner, it’s likely that it will evolve to accommodate these changes, although the specifics are yet to be revealed. More in time we suppose.

Leveraging Changes for Business Advantage

These changes present businesses with an opportunity to reassess their SEO strategies and stay ahead of the curve. Immediate actions could include a thorough audit of existing content to ensure it aligns with user intent, and an evaluation of current keyword strategies to prepare for potential changes.

Businesses should also consider investing in understanding AI technologies like Bard and ChatGPT, and exploring how they can be integrated into their SEO and content creation strategies. However, it’s important to remember that while AI can be a powerful tool, it should complement, not replace, human experience and creativity.

The Future of SEO

Despite these changes, the importance of SEO remains unchanged. SEO continues to be a vital tool for businesses to increase their online visibility, reach more potential customers, and stay competitive.

At Start, we don’t consider the introduction of AI in SEO to be a threat. It’s an evolution to a better user experience. It’s an opportunity to refine and enhance our strategies, to deliver more accurate and relevant content.

While the future of SEO may look different, its core purpose remains the same: to connect users with the information they’re looking for in the most effective and efficient way possible. As we navigate this new digital world, the businesses that will succeed are those that can adapt, innovate, and always keep the needs of the user at the heart of their strategies.