A great website should be at the heart of any business. Closely aligned should be strategies to get visitors, prospective customers to that well-designed and developed site. In today’s age, a business can’t afford to just wait for individuals to stumble upon their website. With Google being the place most customers consult first during their purchase process, SEO is one of the best strategies to win new business.
Search Engine Optimisation is often broken into two main categories, on-page optimisation and off-page optimisation. Commonly known as On-Site, On-Page SEO refers to the activities undergone to optimise a website for better, higher search engine result rankings. At Start Digital, we optimise our client’s sites through both on-page and off-site factors as both play a crucial role in Google’s ranking algorithm.
In order for a site to rank well, there must be some serious on-page optimisation. With about a hundred different factors, here’s a list of the most common on-page factors that must be optimised if you want Google to see your site in a better light (aka rank you well).
A title tag is the HTML element which states the title of a web page. They help a search engine and your audience gather what your page is about. In many situations, a title tag is the first thing a searcher notices about your business and can determine if they click on your business or not.
A meta description is an HTML attribute which provides a concise summary of a web page. A meta description can be of any length, however, Google truncates snippets over 300 characters. A good meta descriptions encourage people to click on your site. A bad one, well…
Headers (H1-H6) make content easier to comprehend for engine crawlers and humans. Both the headers and enhanced user experience play a part in ranking well. Whilst it’s crucial to have a super specific and relevant H1, it’s also important your pages contain a hierarchy of H2-H6s too.
An Atl (alternative) text describes the appearance and function of non-text elements such as images, videos, infographics and maps. Atl text is critical for visually impaired users, pages which don’t load properly and for providing better information to search engine crawlers about the content on your page.
A URL specifies the location of something on the internet. URLs shouldn’t be too long or include heaps of numbers, must reference a category hierarchy and if possible, include relevant keywords. A good URL is relevant to your page and easily comprehended by search engines and humans, alike.
Internal links refer to linking pages on the same root domain. Internal links help establish site architecture, direct link equity and guide searchers – both humans and search engines. For a visitor, internal links help them navigate from one page to another relevant page. For Google, proper internal linking is crucial.
These six factors are just the beginning of on-page SEO. At Start Digital, we go beyond just setting up pages through Yoast SEO. Our team of experts will further optimise your page and increase your chances of getting found on Google through Schema, Robots.txt, Sitemaps, Canonicalization, maximising site performance and more.
At Start Digital, on-page optimisation is a part of all our SEO work but it’s just the beginning of it. Without sounding boastful, we’re proud to say that our strategies definitely work – all of our clients appear on Page 1 for their main keywords with most of them within the Top 5 results for local Perth searches. If you’re interested in working alongside an agency who are honest, don’t use lock-in contracts and guaranteed to make positive impacts on your rankings, Start Digital is here.