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Make informed marketing decisions with Google Analytics

Make informed marketing decisions with Google Analytics

Google likes your business. In fact, Google wants your business to do well because if you do well and get benefit from their tools so do they. Google Analytics is one of the best free tools that Google has to offer. It will help you make informed marketing decisions, something we support and assist you with at Start Digital.

Google is the hotshot of search engines. It has a whopping four billion, four hundred and sixty-four million users- DAILY. Some three and a half billion more than the next leading search engine- Bing. That means they have a lot of data and like all good businesses, they share what they know with you, in order to help your business grow. Google has many free tools that all smart business owners should be tapping into. In this article we’ll take you through some basic tools of the main one – Google Analytics. We encourage our clients to look at their data and understand who their audience is and how that can help them build targeted marketing strategies.

A Google Analytics low-down

Google analytics can feel a bit overwhelming. Start Digital know that it’s something business owners understand they need to have but are not sure what it exactly does and how it can benefit their business. There are a lot of statistics in there and it could take a bit of time to figure out the most beneficial for your business

We have picked the three key elements for those starting out with Google Analytics and they are what we consider when we develop websites with our clients. There are plenty more, we’ve only skimmed the surface, but these are pretty simple to get your head around if you’re new to website analytics, data and conversion.

Audience, Acquisition and Behaviour

Google Analytics List

Log into your Google Analytics account. There is a list of options on the left-hand side of the screen. Here you will find the options for Audience, Acquisition and Behaviour. We’re going to look at these in a bit more detail.

1. Audience
Google analytics can tell you a lot about the demographics of the people that are visiting your website. Including their gender, age and location as well as the type of web browser they use or if they are on a mobile device. The better you know your audience the better you know how to solve their problems and support their needs. Importantly you can see what the type of content, products and interests they have. Therefore, you can arrange your website to suit them. Maybe you’ll discover your audience is mainly women, you might then decide to change your theme, topics or marketing angle. It might be younger, and so you can adjust content to appeal to that particular generation.

You can look at the location and see where people live. This is useful if you are thinking of running a paid advertisement with Google or Facebook as you can narrow your target audience to an area that has people who you know already regularly visit your website. They are primed for what you have to offer.

Finally, you can look at new and returning visitors and engagement, in other words how long people remain on your site. You can also see what type of device your audience use and even the types of browser or mobile phone. This is an important element when considering the design of your website and is something Start Digital considers when we develop your website with you

2. Acquisition
This tells you where your website visitors land on your site from. At first, it might not be obvious why this is so important. For instance, if your website visitors came from a guest blog, you might try and see if you can do another one to replicate the results. Similarly, if it was social media or an email list, you’re going to see if you can repeat the process.

Click on Acquisition > Channels to see any peak in the number of visitors to your website received on any given day and how this corresponds to business activity on that day – did you release a blog or attend an expo. You can clearly see which of your marketing efforts are working.

You can hone this in even more and click on each channel for more details. For example, if you click on social you will see the exact social media platform that directed a visitor to your website. One tip Start Digital advise, is trying one marketing strategy at a time. If you try several different avenues at one time it is difficult to pin down the impact each strategy has. Sticking to one campaign at a time means you can see clearly which campaign yields the greatest results. When you find what’s working best, you can rinse and repeat.

3. Behaviour
The behaviour of your visitors and how they are interacting with your website is important. This section will inform you which pages perform best. If you click on Behaviour > Site content > Content drilldown, you will find the list of your web pages which are visited the most.
You will also find a list of landing pages, where you’d hope to see your most important or promoted pages. These are the pages that you want to push in front of your audience. If they’re not high on that list then you need to adjust the campaign or think about changing it entirely.
This is also a place where you can check your site speed. Nobody likes a slow loading site. People are too busy to hang around and usually it doesn’t take too much to fix a slow loading time.

We get it

We know that google analytics can be overwhelming. Even making the most of the basic stats will help you drive content. This will generate more traffic and leads, in turn creating customers and loyal fans. Take a small amount of time to understand your website statistics. Even what we’ve covered here will help you drive better marketing campaigns and make clearer marketing decisions for your business.

If you’re looking to extend the reach of your online profile drop us a line. We have the experience to not only create you a great looking website but also to build a strategy that promotes your site and services to more qualified leads.

startdig

We are a collective of designers, coders, producers and technologists from around the world who collaborate on a shared passion for innovative websites. Based in Perth, Western Australia, we bring style and innovation to the projects we undertake. Taking time to understand our clients requirements we strive to produce quality web design work for an affordable price. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

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Thoroughly professional and well communicated. Thanks Neil
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I am from Brisbane, my name is Craig, I have a dog training company, it was my first time attempting on page SEO, after calling nearly all SEO companies in Brisbane, Sydney, and Melbourne, this was the only place that gave me some time to help me out. 5 star from me, well done in being a human and not worrying about what you could have got from me. hats off to you !. from dogtrainingbegins.com.au
Sheri Macmahon
Sheri Macmahon
09:04 17 Jan 20
Knowledgable, inspiring and helpful. Getting my online presence created and managed by the Start Digital is the BEST decision I ever made.
Hello :-)
Hello :-)
12:39 12 Jun 19
Neil & The Team at Start Digital are fantastic to work with. Our new website is exceptional. The guys here have fresh, modern ideas and the process from start to finish was flawless. Highly recommended.
Blank Walls
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03:57 11 Jun 19
Neil and the team at Start Digital provide such an excellent service and have been a massive help for us since we launched late 2018. Their attention to detail is unmatched compared to other digital agencies we've dealt with, and the team go out of their way to ensure the best result is achieved in the most time & cost efficient way. Thanks again Start Digital
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00:18 11 Jun 19
A huge thank you to Neil and the Start Digital team! We engaged them to redesign our Move Homes website to take our brand to the next level. Not only does the website look fantastic, but throughout the website build we received frequent and transparent communication- we knew exactly what was happening and why. Start Digital listened to what we needed and would offer their advice on how to achieve our goals. Aside from their expertise, they’re also great people and really easy to deal with. We look forward to working on more projects over the coming years!
Sheila Woods
Sheila Woods
04:36 12 Mar 18
Neil Mason and the Start Digital team have done a tremendous job with the design and implementation of Interstaff’s new website. Our brief to Neil was for a clean, modern website which visually communicated our brand values, ‘sharp, dependable, expert and human’ to both business and individual clients, and importantly to offer an engaging and easy-to-navigate online experience optimised for SEO. We are delighted with the design as well as the level of consideration and attention to detail Neil and his team put into shaping the online experience of our brand. Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond – even working over the weekend to help us have our website ready to launch ahead of one of our key business seminars. We look forward to continuing to work with Neil and his team in the future and would definitely recommend their services.
iQuest Consulting
iQuest Consulting
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The Start Digital team built us a new website and have been managing our SEO for over a year now. During that time our site has moved into the top five on page 1 of Google for keywords such as IT Company Perth and IT Support Perth which has increased our traffic considerably. We're very proud of our website and highly recommend Start Digital.
Heather Bush
Heather Bush
01:02 16 Feb 18
Neil and his team at Start Digital go above and beyond expectations. Having worked with many web agencies I can honestly say that Start have been one of the most open and cost effective agency I have worked with . They come highly recommeded
Anthony Godin
Anthony Godin
05:11 04 Jan 18
Excellent Perth website design, development and SEO agency
Uniting ChurchWA
Uniting ChurchWA
06:58 06 Dec 17
After years of tolerating our old website, we are now proud owners of a sleek, responsive and easy to use new site, thanks to Start Digital. Professional, practical, affordable and easy to work with-Neil and his stellar team delivered our site along with 22 additional sites for some of our congregations. Our organisation is complex and this project was massive. Throughout the project, Start Digital were flexible and patient with us. They responded quickly to emails and phone calls, kept us in the loop and always made time to touch base in their cool office. We can’t thank the team enough for their tremendous effort. It’s only been a month, but we have received plenty of positive feedback since launching the new site. We look forward to working with Start Digital for future digital projects and highly recommend anyone who needs a new website to give them a call.
Amantha Imber
Amantha Imber
08:25 02 Dec 17
Neil and the team created an AMAZING website for Inventium. We have received so much positive feedback since launch. I highly recommend Start Digital - they are awesome!
Lee Bramley
Lee Bramley
03:54 16 Nov 17
Fantastic Service, Really Knowledgeable in all areas of Website and Marketing strategies, they built us a fantastic looking site and nothing was too much for them throughout the process, We also found them to be very reasonably priced compared to other quotes we had, highly recommended.
Dean Capelli
Dean Capelli
06:22 11 Jul 17
Start Digital have built 3 websites for The Highways Group. We've been impressed with their attention to detail and quality of design every time. They're a friendly, professional agency and our go to web team.
John Argiropoulos
John Argiropoulos
07:45 19 May 17
We highly recommend Start Digital service, their efficient , personnel approach and professional skills gave us great results thanks .
Mitch Capelli
Mitch Capelli
22:13 25 Nov 16
Knowledgeable and excellent service at a great price I highly recommend Start Digital. We engaged them to redesign our website and manage our online presence. Previously we were a few pages back on a google search, however after only a few months we are in and around the top 5 on the first page. The guys at Start were great to deal with providing straight forward easy to understand information without the typical sales pitch that we have experienced many times before from other providers in the industry. We continue to receive updates on the progress of our website and their SEO service all for a very reasonable rate (ie. much cheaper than we were previously paying for a lesser service)
Eva Wood
Eva Wood
01:24 23 Nov 16
Neil and his team was responsible for the design and re-branding of our website, business cards and marketing material. They quickly understood our business, they identified the market we needed to target and delivered an excellent solution to match. We would highly recommend Start Digital.
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Neil and the guys at Start Digital took care of some problems we had with our website performance. They were really efficient, responsive, easy to get along with and gave us some great pointers to help us with SEO. Unlike many digital marketing companies out there, Start Digital were very genuine and well-priced. Would definitely recommend their services to others.
Paul Avery
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05:23 13 Oct 16
Great design ideas and technical capability means a complete solution for small and medium sized businesses like us. Neil & Co actually take an interest in what you are trying to achieve rather than just turn and burn volume website factories out there! I recommend them.
Claire Leech
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02:11 04 Oct 16
We have had the pleasure of working with the team at Start Digital recently as we wished to update our website for our restaurant business. WOW! An amazing new, innovative, trendy and professional approach taken by these guys has resulted in a brilliant new site, clearly directing so much more traffic through our business resulting in increased brand awareness and google presence. As a relatively new business, Start Digital will definitely be going places ! We really look forward to continuing to work with them in the future and watch both our and their business grow! Thanks Neil and the team at Start Digital.
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E: info@startdigital.com.au
P: (08) 6144 3710

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