What is Local SEO?
Local SEO, a specialised branch of Search Engine Optimisation (SEO), is pivotal in improving a site’s visibility and traffic for local searches. Unlike general SEO, which aims to enhance a site’s general online presence, Local SEO tailors this approach to target specific locations – be it Perth, Fremantle, Scarborough, or any other area. This tailored approach is increasingly crucial as businesses strive to connect with their local audience and stand out in the highly competitive digital world.
Google My Business Optimisation
At Start, our approach to optimising your Google My Business profile involves a detailed and thorough process. We start by claiming and verifying your listing, ensuring all information about your Perth-based business is accurate and up-to-date. This includes your contact details, business hours, and physical address. We then focus on enriching your profile with high-quality images and weekly updates on your services or products.
By actively managing your Google My Business profile, we boost your visibility in both local search results and Google Maps, making it easier for Perth locals to find and engage with your business. This strategic optimisation leads to enhanced local presence and customer interaction.
Local Keyword Research
Our SEO experts complete a thorough local keyword analysis to identify the terms and phrases most relevant to your Perth audience. We delve into understanding what potential customers in Perth are searching for and tailor your website’s content to include these keywords. This could be anything from “Perth’s Best Coffee Beans” to “Emergency Plumbing Services in Scarborough”. By integrating these local keywords in your website’s content, tags, and meta descriptions, we ensure that your site resonates with a Perth-specific audience, thereby improving your relevance and ranking in local search queries.
Localised Content Creation
At Start, we recognise the power of content that speaks directly to a local audience. Our content creation strategy includes developing blogs, articles, and web pages that focus on Perth’s unique aspects, local events, or community information. This localised SEO content is informative and engaging, establishing your business as a knowledgeable and integral part of the Perth community. This approach not only strengthens your connection with local customers but also signals to search engines that your business is a relevant and valuable source of information for local Perth searches.
Building Local Citations and Backlinks
Our Off-Page SEO strategy for building local citations and backlinks involves targeting Perth-based business directories and local platforms. We ensure your business is listed in relevant online directories and work towards establishing connections with local news sites, blogs, and community websites to acquire quality backlinks. This increases your website’s local authority and relevance, which are key factors in improving your search engine rankings in the Perth area. By enhancing your local online presence, we make your business more visible and accessible to the local community.
With a significant number of local searches in Perth completed on mobile devices, Start Digital places a strong emphasis on mobile optimisation. We ensure that your website is responsive, loads quickly, and provides a seamless user experience on mobile devices. This optimisation is crucial not just for user experience but also for ranking higher in mobile searches within Perth. A mobile-friendly website caters effectively to the local mobile audience, enhancing engagement and increasing the likelihood of converting visitors into customers.
Local Schema Markup
Implementing local schema markup is an advanced tactic that Start Digital utilise to enhance your website’s understanding by search engines. We add structured data to your website, highlighting essential information such as your business type, location in Perth, operating hours, and customer reviews. This markup improves how search engines interpret and display your business in local search results. It can lead to higher visibility in rich snippets and local maps, making your business more accessible to those searching for Perth-based services or products.
Kickstart Your Local SEO in Perth!
Are you looking to make your mark in the Perth market? Start Digital can transform your local SEO strategy from the ground up. We understand that a one-size-fits-all approach doesn’t cut it in Perth’s competitive landscape. That’s why we specialise in crafting distinctive, Google-friendly SEO strategies that are as unique as your business. Using a blend of data-driven insights, creative flair, and advanced SEO tools, we connect you with local clients and drive your visibility in the crowded digital world.
Our approach to Local SEO in Perth is all about innovation and precision. We delve deep into local keyword research, tailoring your content to resonate with your specific Perth audience. From optimising your Google My Business profile to creating compelling, Perth-focused content, we cover all bases. We also use strong off-page SEO techniques, building local citations and backlinks and targeting Perth-based directories to enhance your local authority and relevance.
At Start, we don’t just apply general SEO techniques; we use a combination of technical know-how and extensive experience to optimise your site specifically for the Perth market. Whether it involves developing a mobile-friendly site or tweaking your content to improve performance, we’re dedicated to enhancing your local search presence in every possible way.
Reach out to Start Digital today and let’s start crafting a customised plan that puts your business on the map!