Southern Cross Cleaning


Key Results

304% Increase In Tracked Visibility
58 Increase In Lighthouse Scores
36% Increase In Page 1 Indexed Queries
25.8% Increase In Digital Leads

Cleaning Up SCC’s Organic Profile

With over 3 decades of experience, Southern Cross approached Start with an established audience and reputation with most of its leads coming from past work.

Southern Cross came to our agency seeking a new website and SEO agency after their results had been stagnant on Google’s SERP for the last year. Within 6 months of optimising their new site, Southern Cross Cleaning ranks in the Top 3 for their main keyword, “Commercial Cleaning Perth” for their new domain of

Optimisation Overview

Our optimisation work for Southern Cross Cleaning commenced with a new website, two domains and hundreds of question marks about their organic profile. (A bit of background history, Southern Cross Cleaning were victims of an ill-advised domain migration that went wrong.) Within weeks of launching the site, SCC’s visibility grew but not as grand as we anticipated given their optimised content and performance standards. We made the risky decision to migrate back to the original domain and within weeks, the SCC site is on Page 1 for their main keywords, experiencing a 25% increase in indexed pages and 304% increase in tracked visibility.

what we've done

  • Acquired over 30 backlinks to boost the authority of new domain
  • Conducted extensive optimisation on plugins, server and WordPress to further increase loading speed and reduce load requests
  • Create a PWA in alignment with Core Web Vitals and Lighthouse changes
  • Created 10+ landing pages for nearby and prominent suburbs to generate leads with local businesses
  • Domain migration from .com to for better local targeting
  • Maximised the site of content delivery through an advanced CDN
  • Media optimisation through compression, next-gen files (WebP) and media tagging
  • Reviewed 30 internal service pages and rewrote content to optimise for Google and prospective leads


Start Digital are frickin legends! I am extremely impressed with the ranking recovery and the work Start Digital has done.

David Casey, Owner
Southern Cross Cleaning