Website Design, Development & SEO
HelpingMinds are one of Western Australia’s leading support organisations for individuals, families and carers of people suffering with a mental illness.
The HelpingMinds team engaged Start Digital to create a website that positioned the organisation as WA’s leading health and wellbeing service specifically for carers. The site needed to also demonstrate that HelpingMinds were successfully moving forward and growing in the face of significant industry change under the NDIS.
What we did
Where funding was previously distributed to disability service providers, the National Disability Insurance Scheme (NDIS) is a more commercial system where clients choose the providers they want. This has created a more competitive environment within the sector and has motivated service providers to think outside the box.
Start Digital liaised with the HelpingMinds Marketing Team to create a website and communication style that aligned with their brand and, importantly built trust and understanding with site visitors by showcasing the breadth of their services and the experience they have in the mental health sector.
The stunning video stories were integral to the visual style and, together with the use of scripted fonts and compelling calls to action, helped present HelpingMinds as an approachable, compassionate and very human organisation.
As with many of our clients, Start Digital have become involved in other areas of their marketing. This has involved creating a range of marketing funnels and a series of 30 second radio advertisements that have been aired across regional Western Australia throughout 2018.
a word from the client
Neil and his team at Start Digital go above and beyond expectations. Having worked with many web agencies I can honestly say that Start have been one of the most open and cost effective agency I have worked with . They come highly recommended!