(08) 6144 3710
info (@) startdigital.com.au
Start Digital has 5 stars on Google my business
Start Digital Start Digital
  • Home
  • About
    • Reviews
    • FAQ
    • Careers
  • Portfolio
  • Services
    • Web Design & Development
    • Search Engine Optimisation (SEO)
    • Digital Marketing Agency
    • Google Adwords
    • Social Media
    • Website Management
    • Content Marketing
  • Blog
  • Contact
DIY SEO how to boost your SEO

9 easy ways to boost your SEO

A website without any optimisation brings to mind the age old philosophical question:

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Your business can have a great looking website that makes lots of noise but if it’s not properly optimised how can you expect anyone to find it? A website needs to tick a few fundamental boxes in order for Google to a) understand how to present the site to users and b) trust the site enough to recommend it, in turn moving it up the ranking.

To those not in the know, Search Engine Optimisation (SEO) has been considered a black art. The thought being that Google doesn’t openly promote every factor that can influence search ranking performance. It also doesn’t help that some Perth web design agencies prefer to keep their clients in the dark, preferring a smoke and mirrors approach.

There are, however, some tried and tested SEO practices that we use and openly encourage you to use for yourself. Each step is simple, straightforward and should be common practice for each and every Perth business website. The tips are given based on a WordPress web design but can be applied to all good content management systems.

Easy ways to boost your SEO

  1. Content is king. Ok, this one sounds a little obvious but stay with me here. The amount of time a user spends on your website has an impact on SEO ranking and performance. If your content is relevant and well crafted then the chances are your prospective clients will stay on the site to read the content and Google will be able to easily read and understand the service you provide. It’s a double whammy winner – good content converts visitors and also improves SEO. Boom!
  2. Optimise your images. We see a lot of websites that take forever to load. Sometimes this can be related to the server and the way in which content is cached. More often than not however it because the website images are HUGE! Imagine how much longer a 1mb image takes to load than a 50kb image. We know that Google and Bing consider page loading speed in their algorithms so it’s important that you reduce image file size. Thankfully there are some awesome options out there. We love Tiny PNG and Tiny JPG. Super simple and really effective services!
  3. Header tags. To help Google understand your page content it’s important that you demonstrate some hierarchical structure. It also helps improve the overall user experience. Tagging your headline text is one of the easiest ways to manage this. By applying H1. H2, H3, H4, H5 and H6 tags you’re telling search engines, in order of priority, what your website is all about. We’ve found that sites that aren’t clearly tagged simply don’t perform.
  4. Broken links. This might seem obvious but a dead link (404 page) is not only a poor user experience but it tells search engines that you’re not really caring for your site in the way you should. And it doesn’t need to be a dead page on your site. If any of your pages link off to content that no longer exists you can bet you’ll be penalised. There are some great tools that will check your pages for dead links. We recommend registering for the free Google Webmaster Tools. You won’t regret it!
  5. Mobile ready. We’ve mentioned this many times before but it can’t be understated. If your business website doesn’t respond correctly on a mobile or tablet device then you will be penalised. We know because it’s one of the few things Google has told us. As devices continue to evolve and change shape, having a web design that works on all platforms is incredibly important. Even more so now that the number of searches performed on a mobile far outweigh those performed on traditional desktop computers.
  6. Social Media. A single business website is not enough any more. It’s important to have multiple online profiles and channels that are well connected with the core site. Of course, not every business should be on every social platform. A financial advisor might be best to avoid Instagram and focus on Linkedin. Similarly a Florist would better served on more visual platforms such as Pinterest, Instagram and Facebook than Twitter and Linkedin. Post content that engages users and you’ll encourage them to visit your website and engage with you further.
  7. Plugins. If you’re using a solid CMS such as WordPress or Joomla you’ll have access to a huge suite of SEO focused plugins, designed to improve how your site presents itself to search engines. For WordPress web design we use SEO Yoast. It’s simple to use, incredibly flexible and super powered. It also helps to gamify the SEO process by encouraging you to get ‘green lights’ for each one of your websites pages. There’s nothing more satisfying.
  8. Internal links. An internal link is one that points to a page within your website. It’s a powerful SEO practice that is often overlooked. By linking pages and topics together within your website you’re helping to make it easier for search engines to understand. Also worth noting that the link text (anchor text) should help describe the link so it’s best to avoid text such as ‘Read More’ or ‘Click Here’.
  9. New content. If you walked passed a high street store that had it’s door closed and lights off you’d assume it was closed. It’s the same if Google checks your website. If there is no activity and no real attempt to reach out to prospective visitors, Google will assume your site is closed for business. Ok, that might be a little over dramatic but by demonstrating that you’re regularly updating your website you are showing search engines your willingness to reach out and engage. Fresh content is the best content and a blog is the best place to start.

These are just a handful of the many, many tactics we use to help improve the visibility of our client websites. We believe that these are the easiest to implement and can be tackled by any business large and small.

If your business needs any Perth SEO advice then we are just a call away. We provide personalised, cost effective SEO solutions that have proven results with a wide variety of Perth and Western Australian businesses. Contact one of our Perth SEO specialists today for more information.

startdig

We are a collective of designers, coders, producers and technologists from around the world who collaborate on a shared passion for innovative websites. Based in Perth, Western Australia, we bring style and innovation to the projects we undertake. Taking time to understand our clients requirements we strive to produce quality web design work for an affordable price. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

More posts by startdig

google reviews

Start Digital
Start Digital
5.0
powered by Google
Felicia Chong
Felicia Chong
07:05 12 Feb 21
I will definitely recommend Start Digital as a professional and reliable team for all services related to SEO. Huge thank you to Neil, Savannah and the Start Digital team. Not only have they listened to what the company needs, they managed to troubleshoot and provide cost effective solutions catering to our business needs and budget. Their ability to take on big and small projects for Saferight as a company accumulatively is outstanding. They have been flexible in their offerings when it comes to web development services and SEO solutions which has been one of the core drivers of the company's growth.
Jack McLoughlin
Jack McLoughlin
17:04 29 Jun 20
Thoroughly professional and well communicated. Thanks Neil
aimxi online
aimxi online
04:37 15 May 20
I am from Brisbane, my name is Craig, I have a dog training company, it was my first time attempting on page SEO, after calling nearly all SEO companies in Brisbane, Sydney, and Melbourne, this was the only place that gave me some time to help me out. 5 star from me, well done in being a human and not worrying about what you could have got from me. hats off to you !. from dogtrainingbegins.com.au
Sheri Macmahon
Sheri Macmahon
09:04 17 Jan 20
Knowledgable, inspiring and helpful. Getting my online presence created and managed by the Start Digital is the BEST decision I ever made. Edit. 16 Feb 2012. 6 months after Start Digital launched the web page they created for my business I rank #1 I'm too busy to even supervise the page. Just set and forget Start Digital have it covered. Thank you
Hello :-)
Hello :-)
12:39 12 Jun 19
Neil & The Team at Start Digital are fantastic to work with. Our new website is exceptional. The guys here have fresh, modern ideas and the process from start to finish was flawless. Highly recommended.
Blank Walls
Blank Walls
03:57 11 Jun 19
Neil and the team at Start Digital provide such an excellent service and have been a massive help for us since we launched late 2018. Their attention to detail is unmatched compared to other digital agencies we've dealt with, and the team go out of their way to ensure the best result is achieved in the most time & cost efficient way. Thanks again Start Digital
Move Homes
Move Homes
00:18 11 Jun 19
A huge thank you to Neil and the Start Digital team! We engaged them to redesign our Move Homes website to take our brand to the next level. Not only does the website look fantastic, but throughout the website build we received frequent and transparent communication- we knew exactly what was happening and why. Start Digital listened to what we needed and would offer their advice on how to achieve our goals. Aside from their expertise, they’re also great people and really easy to deal with. We look forward to working on more projects over the coming years!
Sheila Woods
Sheila Woods
04:36 12 Mar 18
Neil Mason and the Start Digital team have done a tremendous job with the design and implementation of Interstaff’s new website. Our brief to Neil was for a clean, modern website which visually communicated our brand values, ‘sharp, dependable, expert and human’ to both business and individual clients, and importantly to offer an engaging and easy-to-navigate online experience optimised for SEO. We are delighted with the design as well as the level of consideration and attention to detail Neil and his team put into shaping the online experience of our brand. Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond – even working over the weekend to help us have our website ready to launch ahead of one of our key business seminars. We look forward to continuing to work with Neil and his team in the future and would definitely recommend their services.
iQuest Consulting
iQuest Consulting
05:48 21 Feb 18
The Start Digital team built us a new website and have been managing our SEO for over a year now. During that time our site has moved into the top five on page 1 of Google for keywords such as IT Company Perth and IT Support Perth which has increased our traffic considerably. We're very proud of our website and highly recommend Start Digital.
Heather Bush
Heather Bush
01:02 16 Feb 18
Neil and his team at Start Digital go above and beyond expectations. Having worked with many web agencies I can honestly say that Start have been one of the most open and cost effective agency I have worked with . They come highly recommeded
Anthony Godin
Anthony Godin
05:11 04 Jan 18
Excellent Perth website design, development and SEO agency
Uniting ChurchWA
Uniting ChurchWA
06:58 06 Dec 17
After years of tolerating our old website, we are now proud owners of a sleek, responsive and easy to use new site, thanks to Start Digital. Professional, practical, affordable and easy to work with-Neil and his stellar team delivered our site along with 22 additional sites for some of our congregations. Our organisation is complex and this project was massive. Throughout the project, Start Digital were flexible and patient with us. They responded quickly to emails and phone calls, kept us in the loop and always made time to touch base in their cool office. We can’t thank the team enough for their tremendous effort. It’s only been a month, but we have received plenty of positive feedback since launching the new site. We look forward to working with Start Digital for future digital projects and highly recommend anyone who needs a new website to give them a call.
Amantha Imber
Amantha Imber
08:25 02 Dec 17
Neil and the team created an AMAZING website for Inventium. We have received so much positive feedback since launch. I highly recommend Start Digital - they are awesome!
Lee Bramley
Lee Bramley
03:54 16 Nov 17
Fantastic Service, Really Knowledgeable in all areas of Website and Marketing strategies, they built us a fantastic looking site and nothing was too much for them throughout the process, We also found them to be very reasonably priced compared to other quotes we had, highly recommended.
Dean Capelli
Dean Capelli
06:22 11 Jul 17
Start Digital have built 3 websites for The Highways Group. We've been impressed with their attention to detail and quality of design every time. They're a friendly, professional agency and our go to web team.
John Argiropoulos
John Argiropoulos
07:45 19 May 17
We highly recommend Start Digital service, their efficient , personnel approach and professional skills gave us great results thanks .
Mitch Capelli
Mitch Capelli
22:13 25 Nov 16
Knowledgeable and excellent service at a great price I highly recommend Start Digital. We engaged them to redesign our website and manage our online presence. Previously we were a few pages back on a google search, however after only a few months we are in and around the top 5 on the first page. The guys at Start were great to deal with providing straight forward easy to understand information without the typical sales pitch that we have experienced many times before from other providers in the industry. We continue to receive updates on the progress of our website and their SEO service all for a very reasonable rate (ie. much cheaper than we were previously paying for a lesser service)
Eva Wood
Eva Wood
01:24 23 Nov 16
Neil and his team was responsible for the design and re-branding of our website, business cards and marketing material. They quickly understood our business, they identified the market we needed to target and delivered an excellent solution to match. We would highly recommend Start Digital.
Compac Marketing
Compac Marketing
04:05 14 Oct 16
Neil and the guys at Start Digital took care of some problems we had with our website performance. They were really efficient, responsive, easy to get along with and gave us some great pointers to help us with SEO. Unlike many digital marketing companies out there, Start Digital were very genuine and well-priced. Would definitely recommend their services to others.
Paul Avery
Paul Avery
05:23 13 Oct 16
Great design ideas and technical capability means a complete solution for small and medium sized businesses like us. Neil & Co actually take an interest in what you are trying to achieve rather than just turn and burn volume website factories out there! I recommend them.
Claire Leech
Claire Leech
02:11 04 Oct 16
We have had the pleasure of working with the team at Start Digital recently as we wished to update our website for our restaurant business. WOW! An amazing new, innovative, trendy and professional approach taken by these guys has resulted in a brilliant new site, clearly directing so much more traffic through our business resulting in increased brand awareness and google presence. As a relatively new business, Start Digital will definitely be going places ! We really look forward to continuing to work with them in the future and watch both our and their business grow! Thanks Neil and the team at Start Digital.
Next Reviews

  • You may also like

    Brands To Watch In 2021

    Read now
  • You may also like

    A Guide to SEO For the Impatient

    Read now
  • You may also like

    7 Reasons Why Your Business Should Use Google Ads

    Read now
  • You may also like

    What does it mean to be ‘Mobile Friendly’

    Read now
  • You may also like

    Shopify v WooCommerce v Magento: E-commerce platform Pros and Cons

    Read now
  • You may also like

    WIX vs WordPress – Choosing the right platform for your business

    Read now

enough about us, let's talk about you.

Let's Start Talking
Free Quote
Free Digital Marketing Audit

Want to reach more prospective clients online? Your first step should be a digital audit.

Get Your Audit
Free Website Quote

Tell us what you need and we'll get back to you with an indicative price.

Get A Quote
Free SEO Price List

Looking for a local SEO team that understand everything Google? Drop us a line today!

Get SEO Pricing

A: Level 34, 152 St Georges Terrace,
Perth, Western Australia 6000

E: info@startdigital.com.au
P: (08) 6144 3710

Creation

  • Web Design
  • Web Development
  • Ecommerce Web Design
  • Website Photography
  • WordPress Websites
  • Graphic Design

Marketing

  • Search Engine Optimisation (SEO)
  • Social Media
  • Content Marketing
  • Digital Marketing Agency
  • Google Ads / Adwords
  • Messenger Bots

Strategy

  • Branding Agency
  • Market Research
  • Reputation Management
  • Voice Technology
  • Website Hosting
  • Website Management

helping australian businesses with everything digital!

Privacy Policy | Terms & Conditions | © 2021 Start Digital. All Rights Reserved
  • Home
  • About
    • Reviews
    • FAQ
    • Careers
  • Portfolio
  • Services
    • Web Design & Development
    • Search Engine Optimisation (SEO)
    • Digital Marketing Agency
    • Google Adwords
    • Social Media
    • Website Management
    • Content Marketing
  • Blog
  • Contact
Start Digital