Get optimised so you can get found (better)
connect with those googling your business
Google My Business Perth
A platform developed by the big G themselves, Google My Business (GMB) is a free tool designed to help businesses like yours manage its digital presence across Google. A GMB profile is the knowledge panel that appears on the right of Google’s SERP when an individual searches a particular business’ name (i.e. Start Digital). Inside of the panel includes a myriad of crucial information including a business’ address, opening hour, phone number and website (if a business has one).
A GMB panel gathers invaluable content such as reviews, answers to common questions and posts from your business! Start Digital has helped countless Perth businesses claim and optimise their Google My Business profiles for seamless discovery and enhanced engagement.
What’s so good about GMB?
A completely free tool, Google My Business provides your business with a range of benefits. For example, GMB:
- Helps manage the information a user (prospective new and repeat customer) sees upon searching for your business
- Can bring about an increase in Google Maps (note Google gives proximity priority when showcasing businesses in Maps) and Search visibility (to a lesser extent)
- Provides an opportunity to assist customers with finding your physical brick-and-mortar store
- Helps generate and showcase testimonials which can be utilised to build brand credibility and consequently, encourage purchase decisions
- Can very seamlessly connect with AdWords Express – a PPC platform for smaller budgets
- Supplies invaluable insights (via the section, suitably entitled Insights) about your audience and recommends strategies (directly and indirectly) that can be leveraged to better connect with them in their searches
With so many benefits to be reaped, now is the time to get your business’ GMB up and running!
Get GMB optimised
At Start Digital, we will ensure your Google My Business profile is completely set up and optimised for interested audiences. From the creation of the account, targeting of suburbs you service, creating a posting strategy and content (if required) and more, our team will help you get the most out of the platform. Further, our team will empower you with the ability and knowledge to manage your GMB profile moving forward. We are GMB Certified – we know what we’re doing!
Google My Business is a tool each and every business, especially small to medium-sized ones targeting local audiences, should be leveraging. Get your business optimised today and help get your business on customer’s radar. Get more customers Googling you with Start Digital.
