Brands run the world
Brand guidelines Perth
We create brand identities and position them for success
As sung by someone that isn’t Beyonce, brands run the world. A consistent brand identity is necessary for prospective customers to resonate with your business. When branding conflicts and inconsistencies occur, audiences are left to be confused and at the worse of cases, alienated. Herein prevention of that, lies in a brand guideline. Often known as a brand guideline or styling guideline, the document is a resource designed to ensure continuity of brand elements across an array of mediums. Consistent presentation of your brand is crucial – at Start Digital, we’ll also make that easy through our custom brand guidelines.
ins and outs
A breakdown of a brand guideline
A brand guideline could be described as a rule book. A document containing the do’s and don’t’s of presenting a business through a number of channels including a website, letterhead documents, merchandise, office signage and more. Often starting with a brief introduction into a business, styling guidelines incorporate guidelines for your business’ logo, brand colour palette, typography, images and writing style.
Brand guidelines with style
A styling guideline is extremely unique – no two businesses’ will (or should) be the same. Some will end up being as thick as a Harry Potter novel while others a simple-one page document. A majority of brand guidelines will never be revisited (although, maybe they should) and others will be revised and undergo evolution in due time. Regardless of these differences, a brand guideline is an extremely important tool for all businesses especially large, competitive organisations.
With a strong brand, you’ll better stand out from your competitors and with consistency, garner credibility and recognition through all outreach efforts. From brand development, logo creation, brand voice writing through to authentic photography, Perth-based Start Digital is here to build the perfect brand guidelines.