Key Results

1063% Increase in Site Traffic
53.4% Increase in Overall Organic Visibility
30% Increase in Indexed Keyword
37% Increase In Online Leads

Here to Help!

A leading mental health organisation, HelpingMinds offers support to the family and friends of individuals living with mental health challenges across WA & NT.

Over the years, Start has partnered with HelpingMinds to deliver a number of digital solutions including brand revamp, website design and Google Ads. Safe to say, no other agency was thought of when the organisation identified a significant need to increase their organic presence.

Optimisation Overview

Aligning with HelpingMinds’ desire to increase their brand awareness, our central optimisation objective has been to ensure the organisation is easily found by all individuals, families and carers of people affected by a mental health challenge. Alongside seamlessly connecting with those seeking support, our optimisation scope has also focused on ensuring each user has a positive experience on the site. With a number of advanced and weighty features including accessibility tools, language translation and multiple event streams on the site, we are continually pushing, pulling and tweaking technical elements to tick the performance box!

what we've done

  • Optimised over 100 posts, 500 events and 40 internal pages (historical and recent)
  • Conducted extensive optimisation on servers, plugins and WordPress to increase the site’s loading speed and reduce load requests
  • Added to a CDN & our local servers for enhanced content delivery
  • Addressed over 3000 different errors across the site due to mixed content, incorrect links, underscores in URLs
  • Create a PWA in alignment with Core Web Vitals and Lighthouse changes
  • Optimised an extensive range of functionality plugins including Essential Grid & Event Calendar
  • Optimised media files through WebP compression and ALT tagging
  • Scouring of over 700 domain prospects to find authoritative white-hat backlink opportunities
  • Continued periodic disavowing of broken and toxic backlinks
  • Established private backlink network to enhance trust by Google
  • Provide weekly optimisation for new content (events, jobs and posts) and website support
  • Utilised analytical tools to provide content creation strategies to connect with a wider audience

All rankings and statistics discussed in this case study are updated as of June 2021.


HelpingMinds has received SEO support from Start Digital in the last 12 months. Our site health has improved significantly and our keyword rankings place number 1 for the most relevant searches related to mental health carer services. We highly recommend the team at Start Digital for SEO.

Nienke Rozendaal, Marketing Lead