Digital marketing support for Perth Festival’s beloved special events team
Social Media Design
Social Media Management (Paid)
Google, TikTok, Insta, FB
Start proudly worked alongside the Perth Festival team to provide a paid marketing campaign management for High Voltage, a Bon Scott inspired music event that took place in the heart of Freo in May 2023. Our team set up and implemented paid campaigns across Google, TikTok, Facebook, and Instagram to promote the event and encourage site visitors both locally and interstate.
Goal:
To connect and engage with music fans in WA and across Australia using a range of social media platforms.
What we did:
Setting up, monitoring and managing all digital campaigns for High Voltage across Instagram, Facebook, TikTok & Google over the course of a 12 week period.
The Results:
- Global viewership from over 117,000 individuals
- All video ads ranked in the top 25% within the music and entertainment industry on TikTok. This achievement indicates that the content was not only well-received but also highly favoured by the audience being targeted.
- Moreover, our campaign excelled in terms of impressions, clicks, and click-through rate (CTR), securing a spot in the top 25% as evaluated by TikTok.
The High Voltage social strategy started with an idea, and all good ideas start with the people!
We’re a diverse mix of creatives, talkers, tech-nerds, organisers, musicians and statisticians. Our interests sit somewhere between innovation and design, at the tipping point of what we know and what we want to know. We believe this is where the good stuff happens. It’s how the work we do cuts through the noise to stand out from the crowd.
