Goldrick Executive

Web Design / Development / Graphic Design


Website UI & UX
WordPress Development
Local Website Hosting
Graphic Design

Rich Website UX

The new Murdoch site was started in late January 2022 and needed to be delivered and live in time for the first semester at the end of February.

With very little photography and brand assets available, we started creating Murdoch branded images and content. From manipulating stock photography and creating relevant supporting illustrations through to restructuring the entire website and making the user journey intuitive, the Start team delivered on time and on budget in time for the first semester.

Project Overview

Dr Amantha first approached Start Digital in 2019 to develop a new website for her. A well-known and in-demand figure in the world of innovation, Amantha recently engaged Start to execute a redesign that better portrays her unique fun, innovation and personality-infused brand.

Start Digital set out to create a design that was Amantha, in and out – fun, engaging, credible and productive, at all the same time. We developed a concept that focused on vibrant illustrations which paired well with her images, bold yet clean typography and bright gradients that will capture any and everyone’s attention.

Amantha and her team provided all the written content and the high-quality images of the Dr herself. Alongside the new design, we transferred Amantha’s site from to a new, direct and bold domain of

As a thought leader in the world of organisational psychology and behavioural science, Amantha knows all about change. About its duration, intensity and the need for a business and/or brand to continually adapt and evolve. With our rich history together, we expect to continue building out of the box, eye-ball grabbing sites for her for a long time to come.


Thank you and the Start Digital team for delivering a great end product for the Goldrick Executive team. We are very pleased. I won’t hesitate to recommend your services if the opportunities arise.

Amantha Imber
Author, Psychologist and Founder