Brew Coffee Roasters: A holistic approach, to all things digital marketing
Search Engine Optimisation
Email Marketing
Social Media Management
Web & Graphic Design
ENGAGE YOUR AUDIENCE
Brew Coffee Roasters: a complete brand transformation
At Brew Coffee Roasters, every cup of coffee is crafted with care and passion. Their commitment to quality and sustainability has made them one of the leading coffee roasters here in WA. When they approached us to revamp their online presence, we knew it was an opportunity to create something truly unique.
We worked closely with Pete, Jenella, James & the team at Brew Coffee Roasters to transform their brand, create a bespoke eCommerce site, and develop a comprehensive marketing strategy that holistically considered their entire digital presence. With this in mind, we carried on our relationship providing monthly SEO, Social Media Management, and Email Marketing. The result? An eye-catching online presence that pays homage to their award-winning coffee beans.
“Our website is live and I absolutely love it! Your team was amazing. Thank you for taking the time to understand us and our brand.”
Peter Barile, Owner
Brew Coffee Roasters
SOCIAL MEDIA MANAGEMENT
A cohesive social & brand strategy
Social media is a powerful tool for any business, but it’s especially critical for companies like Brew that rely on their brand personality to stand out in a crowded market. We worked with their revamped brand to create a consistent and cohesive presence across social media platforms. Our copywriters developed a unique tone of voice that carried across all channels, from Instagram to Facebook and LinkedIn. Then, we created custom graphics and reels that highlighted Brew’s commitment to sustainability, their love of community, and epic coffee beans – compiling this all into a monthly content calendar that kept their followers engaged and informed.
Our social media services helped Brew Coffee Roasters organically increase their reach by more than 61.4%. By building a community of coffee lovers and highlighting their unique approach to coffee, we helped them establish themselves as one of the leading coffee roasters in Western Australia.
SEARCH ENGINE OPTIMISATION
A targeted approach to improve rankings & traffic
Our SEO strategy focused on four primary keyword clusters to deliver measurable results. We started by optimising the website’s structure, improving its load times, and implementing a mobile-first approach to improve its user experience. Then, we conducted extensive keyword research to identify the most relevant keywords for their business. By targeting keywords like “Wholesale Coffee Perth,” “Coffee Beans Perth,” and “Coffee Roaster Perth,” we were able to improve their organic search traffic dramatically. In just three months, we increased their average site visitors by 47.5% and helped them achieve first-page rankings for over 19 of their target keywords.
EMAIL MARKETING
Telling the tale of Brew
Email marketing is all about engaging your audience, building a relationship, and keeping your brand top-of-mind. Our team worked closely with Brew Coffee Roasters to create custom emails that told their story, shared their values, and engaged their cult following of coffee lovers.
We crafted copy and custom graphics that resonated with their audience and showcased their commitment to quality and sustainability. Our EDM’s had an open rate more than 14% above industry average, with a 7.3% click-through rate, and a 98.2% successful deliveries rate, indicating that our database is clean and up-to-date.
The Brew Coffee marketing strategy started with an idea, and all good ideas start with the people!
For Brew Coffee Roasters, every cup of coffee tells a story. It’s a story of passion, quality, and sustainability, and it’s a story that we’re proud to help tell! We worked closely with their team to create a comprehensive online presence that showcases their award-winning coffee beans and their commitment to the community and the environment.
And this is only the beginning of our journey with Brew. If you’re looking to transform your brand, increase your rankings, and engage your audience, we’re here to help. Send us a message today, and let’s get started!
