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We’ve been working with Inventium CEO, Amantha for years. We get her creativity, energetic and quirky side like no one else so it’s not surprising we were entrusted to build her new website.
As a thought leader in the world of organisational psychology and behavioural science, Amantha Imber knows all about change. About its duration, intensity and the need for a business and brand to continually adapt and evolve. With our rich history together, we expect to continue building out of the box, eye-ball grabbing sites for her for a long time to come.
Dr Amantha first approached Start Digital in 2019 to develop a new website for her. A well-known and in-demand figure in the world of innovation, Amantha recently engaged Start for a redesign that portrays her unique fun, innovative and personality-infused brand.
Start Digital set out to create a design that captured Amantha’s spirit – fun, engaging, credible and productive. We developed a concept that focused on vibrant illustrations which paired well with her images, bold yet clean typography and bright gradients that capture attention.
Amantha and her team provided all the written content and photography of the Dr herself. Alongside the new design, we transferred Amantha’s site from amanthaimber.com to a new, direct and bold domain of amantha.com.
As a thought leader in the world of organisational psychology and behavioural science, Amantha knows all about change. About its duration, intensity and the need for a business and/or brand to continually adapt and evolve. With a new book launch due in 2022 expect to see lots of change coming to the site.
Start’s digital team have done an amazing job with both the Inventium site and my personal one. This website is so great! Thank you so much, Start!
Author, Psychologist and Founder
All About Amantha
Dr Amantha Imber is an organisational psychologist, best-selling author, host of the How I Work podcast and founder of Inventium, Australia’s leading innovation consultancy. Amantha has a PhD in organisational psychology, and has helped countless organisations including Apple, American Express, Coca-Cola, Disney, Google and Virgin, innovate more successfully.