Millions of advertisers and businesses turn to Google Ads (formerly Google Adwords) when seeking to enhance their digital presence. Why? Google’s pay-per-click (PPC) platform has repeatedly proven to generate results for businesses of all sizes, locations, industries and budgets. What’s more PPC and online advertising compliments any SEO work by strategically promoting your business in several search locations.
Great advertising results only happen when a campaign is correctly implemented. We build super efficient, effective online advertising based on statistics that help us make informed decisions on who your audience is and what your business goals are. We then launch, optimise and continuously measure high performance advertising campaigns across the world’s most powerful platforms.
Google Ads is undoubtably the most used online advertising platform. What’s more it’s accessible to businesses of all shapes and sizes. However a campaign that isn’t setup correctly can be expensive and yield few results.
If your target audience uses Google search during their decision-making process then Google Ads can be of value to your business. If you’re looking to quickly enhance your digital presence through search then Google Ads is for you. Here are some ways Google Ads can benefit your business!
Google is the boss of search, processing a mind-blowing 3.5 billion searches per day. Obviously not all of these searches are relevant to your business. However, a decent portion of those are and Google Ads gives you the opportunity to reach a new audience.
Google knows everything. From location, multiple keyword and demographic targeting such as age and household income and individual interests (seriously), Google Ads gives all businesses the power to define and connect with their desired audience.
Alongside it’s ultra fine targeting which can reach out and connect with a specified audience, the nature of the PPC platform ensures that your business is talking to individuals and groups who are actually interested in what you’ve got to say. And more importantly, sell!
Unlike organic-traffic focused SEO, Google Ads can yield incredibly fast results. Dash from the Incredibles fast. It’s not uncommon for businesses to see an increase in brand awareness, website traffic and conversions within a day of starting their PPC campaign.
Many people stay away of Google Ads because they think it’s only for those with deep pockets. Truth is Google AdWords can be expensive when poorly executed. However, even with the smallest of wallets a well planned Google Ads campaign can make a big dent.
The businesses you consider to be your competition are likely those that are performing well on Google. Search for the products and services that you’re offering and see which businesses are advertising and ranking well. Want to compete? You need to fight fire with fire.
Our Perth team of Google Ads experts begin the process by defining the purpose of the PPC campaign – whether that’s to drive traffic to your website, boost conversions on your shopping products or heighten brand awareness in another state. We’ll determine which type of advertising is best for your business whether that’s remarketing, video ads, shopping ads or a killer combination of everything. We’ll conduct market research to gather insights into the behavioural breakdown of your target audience and then we (really) get going.
From copywriting text to landing pages and banner graphics, we’ll develop measurable PPC advertising that connects and engages. And no. We don’t stop there. Once your campaign is up and running, our team of experts will continually leverage bid and budget management to optimise your campaign. All work is documented and shared periodically so you won’t just see the results through the business but also through a detailed report.
With all of our PPC management work, Start Digital has a laser-eye focus on improving click-through rates and maximising your return on investment. Ready to get a digital bang for your buck?