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Mobile Friendly Website Developers Perth

What does it mean to be ‘Mobile Friendly’

Does your website smile a lot and give you a welcoming hug, feed you nice meals and make sure your wine glass is always full? We’re using a giant metaphor for the way the mobile version of your website needs to behave around your customers. Mobile friendly websites are an important factor when considering how your site should be structured. You may have seen the term ‘mobile friendly’ used across the web and that’s not without reason. In this article, we’re going to explain the importance of making your website mobile-friendly.

Why your website needs to be mobile friendly

Up to 60% of people use their phone to carry out a search rather than a computer.

Google state that more people carry out searches on their phone than a laptop. That number is only set to rise as people become increasingly ‘on the go’. This behaviour prompted Google to make changes to the way they crawl and index websites.

Google introduced a second indexing system specifically designed for mobile-friendly websites.

It was May 2015 when Google first announced the release of a new mobile-friendly ranking algorithm, that was designed to boost mobile-friendly pages in Googles search results. This prompted a surge in the need for well-designed responsive and importantly, mobile-friendly websites.

Google regularly updates its algorithm.

Although Google never reveals exactly how it ranks sites, they do announce changes to their algorithms and the potential effects that these might have on rankings. Google doesn’t shy away from the fact that they prefer mobile-friendly sites. In May 2016 Google announced they were boosting the mobile-friendly algorithm, increasing the efficiency of the mobile ranking system.

Google evaluates user experience by looking at mobile website responsiveness.

Google doesn’t like a website that is difficult to view on a mobile. Any content that needs the user to pinch the screen to get a clearer look or scroll from side to side to read or see the complete content, is given a black mark. The same follows for any confusing navigation and large graphics. Your conversion rates will also be lower if the call to action or pay buttons are obscured and difficult to press. Bounce rates will also be higher as a poor user experience will mean people quickly navigate away from your pages.

Mobile phones are increasingly used to carry out Google searches ‘on the go’ using voice recognition software.

Noticeably this is when people are making a search for a local product or service. The difference is that when we use our voices to search for something we ask Google in a different way to if we were to type the search. Put simply, we type keywords but speak in full sentences. For example, we might type:

‘Chinese Restaurants Perth’

But if we were to do a voice search we would say

‘Where is the nearest Chinese restaurant?’

This is having an impact in the way Google finds local business searches. The easier your mobile website is for search engines to crawl the easier it is for Google to find you.

Having a mobile-friendly site will give you a competitive edge

Even though Google has been rolling this out for a couple of years, up to 60% of websites continue not to be mobile friendly. Having a website thats responsive gives you the competitive edge. If you have a mobile friendly site you become easier for Google to find and present in a search result. People that have a positive experience with your mobile website are more likely to revisit on a tablet or computer.

Better marketing and impression of your business.

Google has said that people are five times more likely to leave a site that isn’t mobile friendly and half will leave if it takes more than three seconds to load. First impressions count. If your customers can’t use your website from the convenience of wherever they are on their mobile phone then they’ll simply find a website that does.

One to watch

Google has also ramped up the mobile-friendly options. The next level of mobile-friendliness is AMP or Accelerated Mobile Pages. We mention this in our article what to expect for SEO in 2017 and it continues to gain traction. These pages load at the speed of lightning and as yet are only available on mobiles (the clue is in the title). This is basically a stripped back format of coding used in the building of a website. Google places these web pages in a carousel and gives them an apt lightning symbol, within their search result

 

 

 

AMP is a Google initiative started in 2015 that not only involves stripping back code but also utilising Googles own server. This means that instead of directing the person to your websites they remain in Google. AMP intention is logical. Making content quick and easy to get hold of is what people want and that’s what AMP is giving. Essentially it means duplicating your website and providing Google with the stripped-down version and not everybody is keen to make the step. At the moment it remains largely available and used by News company’s and blogs. It looks like it’s not a fad and it’s here to stay so we’re keeping a keen eye on developments.

You can check if your website is mobile friendly with Google’s free tool:

https://search.google.com/test/mobile-friendly

The key elements of mobile-friendliness that you currently need are responsiveness, good user experience and fast loading speed. Googles developments reflect the behaviours and needs of the society that uses it. It is likely that Google will roll out more algorithm changes that favour mobile-friendly websites in the future. Making sure your website is mobile friendly now, not only ensures you are ready for any Google algorithm changes that favour mobile-friendly websites but will give you the competitive edge.

If you’re interested in learning more about mobile friendly websites or having one created for you, please don’t hesitate to contact Start Digital today.

startdig

We are a collective of designers, coders, producers and technologists from around the world who collaborate on a shared passion for innovative websites. Based in Perth, Western Australia, we bring style and innovation to the projects we undertake. Taking time to understand our clients requirements we strive to produce quality web design work for an affordable price. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

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Thoroughly professional and well communicated. Thanks Neil
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I am from Brisbane, my name is Craig, I have a dog training company, it was my first time attempting on page SEO, after calling nearly all SEO companies in Brisbane, Sydney, and Melbourne, this was the only place that gave me some time to help me out. 5 star from me, well done in being a human and not worrying about what you could have got from me. hats off to you !. from dogtrainingbegins.com.au
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09:04 17 Jan 20
Knowledgable, inspiring and helpful. Getting my online presence created and managed by the Start Digital is the BEST decision I ever made.
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Neil & The Team at Start Digital are fantastic to work with. Our new website is exceptional. The guys here have fresh, modern ideas and the process from start to finish was flawless. Highly recommended.
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03:57 11 Jun 19
Neil and the team at Start Digital provide such an excellent service and have been a massive help for us since we launched late 2018. Their attention to detail is unmatched compared to other digital agencies we've dealt with, and the team go out of their way to ensure the best result is achieved in the most time & cost efficient way. Thanks again Start Digital
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00:18 11 Jun 19
A huge thank you to Neil and the Start Digital team! We engaged them to redesign our Move Homes website to take our brand to the next level. Not only does the website look fantastic, but throughout the website build we received frequent and transparent communication- we knew exactly what was happening and why. Start Digital listened to what we needed and would offer their advice on how to achieve our goals. Aside from their expertise, they’re also great people and really easy to deal with. We look forward to working on more projects over the coming years!
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Neil Mason and the Start Digital team have done a tremendous job with the design and implementation of Interstaff’s new website. Our brief to Neil was for a clean, modern website which visually communicated our brand values, ‘sharp, dependable, expert and human’ to both business and individual clients, and importantly to offer an engaging and easy-to-navigate online experience optimised for SEO. We are delighted with the design as well as the level of consideration and attention to detail Neil and his team put into shaping the online experience of our brand. Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond – even working over the weekend to help us have our website ready to launch ahead of one of our key business seminars. We look forward to continuing to work with Neil and his team in the future and would definitely recommend their services.
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The Start Digital team built us a new website and have been managing our SEO for over a year now. During that time our site has moved into the top five on page 1 of Google for keywords such as IT Company Perth and IT Support Perth which has increased our traffic considerably. We're very proud of our website and highly recommend Start Digital.
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Neil and his team at Start Digital go above and beyond expectations. Having worked with many web agencies I can honestly say that Start have been one of the most open and cost effective agency I have worked with . They come highly recommeded
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After years of tolerating our old website, we are now proud owners of a sleek, responsive and easy to use new site, thanks to Start Digital. Professional, practical, affordable and easy to work with-Neil and his stellar team delivered our site along with 22 additional sites for some of our congregations. Our organisation is complex and this project was massive. Throughout the project, Start Digital were flexible and patient with us. They responded quickly to emails and phone calls, kept us in the loop and always made time to touch base in their cool office. We can’t thank the team enough for their tremendous effort. It’s only been a month, but we have received plenty of positive feedback since launching the new site. We look forward to working with Start Digital for future digital projects and highly recommend anyone who needs a new website to give them a call.
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Neil and the team created an AMAZING website for Inventium. We have received so much positive feedback since launch. I highly recommend Start Digital - they are awesome!
Lee Bramley
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03:54 16 Nov 17
Fantastic Service, Really Knowledgeable in all areas of Website and Marketing strategies, they built us a fantastic looking site and nothing was too much for them throughout the process, We also found them to be very reasonably priced compared to other quotes we had, highly recommended.
Dean Capelli
Dean Capelli
06:22 11 Jul 17
Start Digital have built 3 websites for The Highways Group. We've been impressed with their attention to detail and quality of design every time. They're a friendly, professional agency and our go to web team.
John Argiropoulos
John Argiropoulos
07:45 19 May 17
We highly recommend Start Digital service, their efficient , personnel approach and professional skills gave us great results thanks .
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22:13 25 Nov 16
Knowledgeable and excellent service at a great price I highly recommend Start Digital. We engaged them to redesign our website and manage our online presence. Previously we were a few pages back on a google search, however after only a few months we are in and around the top 5 on the first page. The guys at Start were great to deal with providing straight forward easy to understand information without the typical sales pitch that we have experienced many times before from other providers in the industry. We continue to receive updates on the progress of our website and their SEO service all for a very reasonable rate (ie. much cheaper than we were previously paying for a lesser service)
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Neil and his team was responsible for the design and re-branding of our website, business cards and marketing material. They quickly understood our business, they identified the market we needed to target and delivered an excellent solution to match. We would highly recommend Start Digital.
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Neil and the guys at Start Digital took care of some problems we had with our website performance. They were really efficient, responsive, easy to get along with and gave us some great pointers to help us with SEO. Unlike many digital marketing companies out there, Start Digital were very genuine and well-priced. Would definitely recommend their services to others.
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Great design ideas and technical capability means a complete solution for small and medium sized businesses like us. Neil & Co actually take an interest in what you are trying to achieve rather than just turn and burn volume website factories out there! I recommend them.
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We have had the pleasure of working with the team at Start Digital recently as we wished to update our website for our restaurant business. WOW! An amazing new, innovative, trendy and professional approach taken by these guys has resulted in a brilliant new site, clearly directing so much more traffic through our business resulting in increased brand awareness and google presence. As a relatively new business, Start Digital will definitely be going places ! We really look forward to continuing to work with them in the future and watch both our and their business grow! Thanks Neil and the team at Start Digital.
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E: info@startdigital.com.au
P: (08) 6144 3710

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