(08) 6144 3710
info (@) startdigital.com.au
Start DigitalStart DigitalStart DigitalStart Digital
  • Home
  • About
    • Reviews
    • FAQ
    • Careers
  • Portfolio
  • Services
    • Web Design & Development
    • Search Engine Optimisation (SEO)
    • Digital Marketing Agency
    • Google Adwords
    • Social Media
    • Website Management
    • Content Marketing
  • Blog
  • Contact
Coldplay Shades of Yellow Header Image

The Importance of Colour in Web Design

Why is it all Yellow?

The popular Coldplay song I’m sure we’ve all heard and possibly wailed to the stars post-breakup is indeed, Yellow. Martin admitted on the Howard Stern show in 2011 that the keyword of this hit track had nothing to do with colour or any of the other lyrics.

In total juxtaposition to the inspiration for this Blog post’s title, colour is exceptionally meaningful in influencing  perception and interpretation. Yellow is an inherently uplifting colour from the warmer side of the spectrum, psychologically linked to joy, sunshine and all those glorious marshmallow adjectives. Confusion abounds when it is often viewed as a happy song, despite the melancholy lyrical theme.

When creating a colour palette for your brand, you must consider your brand identity. Don’t be easily swayed by personal favouritism. You may feel the urge to work only in black, but if your business is a daycare it may be a little off putting for potential customers.

Does it complement your products? If the answer is yes, but you’ve chosen “Rainbow” as a colour scheme, proceed with caution. What’s that you say, you sell rainbow glow in the dark merchandise?

 

Rainbow coloured squares on black background for web design

Colours. Everywhere.

Once our eyeballs are done strobing, it’s easy to see how the implementation of colour was poor in the example to the left. It may well match your range of goods, but it looks like a bad example of a geometric laser show.  This is not to say that you can’t use more than one colour, but the use itself is absolutely critical.

Coloured Lines below, is a perfect example of effective colour use.

Employing the popular colour blocking trend, they have clearly defined their menu whilst accentuating their use of the word vibrant to epitomise their product. It’s easy to look at, easy to navigate and true to their brand.

 

Coloured Lines

Vibrant colour swatch

 

Let’s get back to yellow. You want this bottled sunshine all up in your website but you’re afraid it’ll look like a gender neutral baby shower?

Secondary colours are here to save the day. There are thousands of combinations with secondary colours that can evoke a totally different emotion when used with the same primary colour. For more inspiration on colour palettes, check out Lol Colours.

 

Same same, but different

French Austin Powers

Good use of contrasting colours

Cast your eye over these two websites on the left, whose primary colour is a shade of yellow. Besides a similar penchant for vaudevillian moustaches, both are clearly different themes.

The first is the official website for a satirical French spy show, set in the 1960’s. The shade chosen is reminiscent of the design in that era and the monochrome photograph is true to the nature of the show. Think French Austin Powers, with less Dr Evil.

The next is more of a whimsical process map to getting your site off the ground. The graphics and banners might look busy, but they’ve only introduced 4 more colours to the palette overall.

 But where to start?

Preparetolaunch Colour Yellow

Colourful infographic

If this is all sounding like too much to consider, that’s why we exist. Designers can take your thoughts, ideas and inspirational mind dump to create beautiful brands and sites to match.

There are also plenty of free resources available to get you started like Coolors. More recently we’ve seen the magnificent design service Canva develop a very cool colour matching tool.

Check out some of our visually gorgeous and functional designs in our portfolio!

startdig

We are a collective of designers, coders, producers and technologists from around the world who collaborate on a shared passion for innovative websites. Based in Perth, Western Australia, we bring style and innovation to the projects we undertake. Taking time to understand our clients requirements we strive to produce quality web design work for an affordable price. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

More posts by startdig

  • You may also like

    Brands To Watch In 2021

    Read now
  • You may also like

    7 Questions You Must Ask When Selecting a Web Agency : A Mini Guide

    Read now
  • You may also like

    The 5 Critical Social Proofs Your Website Needs

    Read now
  • You may also like

    7 Reasons Why Your Website Needs A Redesign

    Read now
  • You may also like

    Why SEO Is Important To Your Business Survival

    Read now
  • You may also like

    How To Structure Your Website Content For Maximum Sales & Conversions

    Read now

enough about us, let's talk about you.

Let's Start Talking
Free Quote
Free Digital Marketing Audit

Want to reach more prospective clients online? Your first step should be a digital audit.

Get Your Audit
Free Website Quote

Tell us what you need and we'll get back to you with an indicative price.

Get A Quote
Free SEO Price List

Looking for a local SEO team that understand everything Google? Drop us a line today!

Get SEO Pricing

A: Level 34, 152 St Georges Terrace,
Perth, Western Australia 6000

E: info@startdigital.com.au
P: (08) 6144 3710

Creation

  • Web Design
  • Web Development
  • Ecommerce Web Design
  • Website Photography
  • WordPress Websites
  • Graphic Design

Marketing

  • Search Engine Optimisation (SEO)
  • Social Media
  • Content Marketing
  • Digital Marketing Agency
  • Google Ads / Adwords
  • Messenger Bots

Strategy

  • Branding Agency
  • Market Research
  • Reputation Management
  • Voice Technology
  • Website Hosting
  • Website Management

helping australian businesses with everything digital!

Privacy Policy | Terms & Conditions | © 2021 Start Digital. All Rights Reserved
  • Home
  • About
    • Reviews
    • FAQ
    • Careers
  • Portfolio
  • Services
    • Web Design & Development
    • Search Engine Optimisation (SEO)
    • Digital Marketing Agency
    • Google Adwords
    • Social Media
    • Website Management
    • Content Marketing
  • Blog
  • Contact
Start Digital