History will show that technology has evolved at a rapid rate over the last 30 years. From computer speed to internet speed through to iPods, smart phones and Virtual Reality (VR), the evolution has been incredible. So, what of the next 30 years? If we know one thing, it’s that the tech landscape is about to be dominated by Artificial Intelligence (AI). This isn’t just about robots taking over the world (although they probably will); it’s about how AI is reshaping our online and real world experiences, making them more personalised and engaging.
Recent Years
Despite only recently moving to centre stage, AI has played a significant role in recent years, nowhere more so than in social media. It’s not just about automating posts or scheduling content anymore. AI has enabled us to delve deeper into the sea of user data, helping us understand friends, users and prospective clients and tailor our content to their preferences.
One of the most significant applications of AI in social media has been in the area of customer segmentation and personalised recommendations. By analysing vast amounts of customer data, AI can identify behavioural patterns and preferences, allowing businesses to segment their audience and personalise their content accordingly. Think of how Netflix or Amazon recommends content based on your viewing or purchasing history, or how Facebook knows to show you that car you’ve had your eye on. That’s AI at work.
The Power of Generative AI in Content Creation
As tech geeks we believe the most exciting development in AI is the rise of generative AI to create visual and text content. Generative AI refers to AI models that can generate new content that is indistinguishable from content created by humans. This has profound implications for content creation, particularly in the field of design.
One of the key benefits of generative AI is its ability to create personalised content at scale. By analysing huge amounts of data, generative AI can identify patterns and preferences, allowing digital agencies to tailor their content to the unique needs of each client’s audience.
For instance, platforms such as ChatGPT, Dall-E and Midjourney can create personalised social media posts or ads that resonate with specific audience segments, enhancing engagement and conversion rates. It’s like having a personal copywriting and design assistant who knows your audience’s preferences inside out and can create content that hits the mark every time.
How Start Digital Use AI
New AI platforms and technologies are being released almost daily. Many of these applications have become a regular part of our tool kit.
ChatGPT : This one goes without saying. ChatGPT has revolutionised how we create written content. It even created the bones of this article. With the ChatGPT plugin market being recently released expect to see it’s influence get exponentially bigger in the coming years.
Midjourney : In the space of 12 months there have been countless generative design tools launched. Adobe, Google and Canva have all released their own AI tools and, whilst each have their own strength, there is no beating Midjourney. The images created by Midjourney are nothing short of phenomenal.
RunwayML : Video editing and creation tools are having to evolve quickly to adapt to the increased demand for video content. Tools such as Adobe’s After Effects are incredibly powerful but confusing and, dare we say it, clunky. Enter Runway. Not only can Runway create (see generate) video based on a user prompt, it automates some of the more time consuming tasks such as rotoscoping, editing silence and motion tracking. AI video is evolving quickly and needs it’s own post 🙂
Stable Diffusion : SD is the mother of all visual content generators! There is so much going on within one application that it’s difficult to cover ‘everything’. Image and video creation are Stable Diffusions strengths, however it’s secret weapon is image upscaling. Feed it a pool quality Kodak image and watch as it upscales it to the size of a building without losing quality. Impressive stuff!
The Future of AI in Social Media: 5 Predictions
As we look towards the future, AI is set to become even more prominent across social. Here are five predictions on how AI will change the social media landscape in the next few years:
Advanced Chatbots: Powered by platforms such as ChatGPT, AI chatbots will become more sophisticated, capable of understanding and generating natural language responses. This will allow businesses to interact with their customers in a more direct, personalised and engaging way.
Improved Ad Targeting: Social platforms will continue to utilise AI to improve how users make the most of their ads, By ensuring their messages reach the right people at the right time, ad performance will improve and also provide a better return on investment.
Predictive Analytics: AI will be used to predict customer behaviour, helping businesses understand what connects and engages. By analysing customer data in real-time, AI can provide invaluable insights, revealing patterns and establishing data correlations that will help businesses streamline their marketing strategies.
Content Generation: AI will continue to improve the way it creates new content. As the amount of data increases so does a AI understand more. Expect to see further streamlining of the content creation process, automating the writing of product descriptions, social media copy, or emails. This will free up marketers to focus on more creative or strategic tasks (unless it replaces us, in which case this post will look a bit silly).
Image Creation and Editing: AI will be incorporated into image creation and editing tools, allowing marketers to easily create, add, remove, or replace images through simple text prompts. A quick look at Photoshop and other Adobe products shows this will happen sooner rather than later.
So…….
As we continue to navigate the increasing speeds and unexpected turns of the digital world, the role of AI in social media will only grow. By embracing AI, businesses can unlock valuable insights, automate processes, and propel their growth. The future of social media is here, and it’s powered by AI. So, buckle up. If you’re looking to explore the AI world feel free to drop us a line.