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Start Digital Perth Web design

The 5 best fonts of 2016

You only need to check out our offices to see that we love typography. Type has the ability to convey so much more than the words it spells out. A great font can help position a website or brand as being casual or formal, modern or conservative, traditional or cutting edge.

Selecting the right font for your website helps give it character and sets the tone for the content. A hand drawn font can help portray a boutique, fun and personalised approach whereas using a Serif font helps position a brand or website as experienced and classic.

If you’re unlucky enough you may have heard the terms Serif and Sans Serif being thrown around in design meetings. So before we look at the 5 best fonts of 2016 lets take a quick look at the main font categories. At least you’ll know what your web design guys are on about in your next meeting.

Serif

A serif font is one that has decorative lines attached to the stroke. That’s to say they have feet and arms. A serif font is considered easier to read in print than online and, as such, is more commonplace in newspapers and magazines. However, they’re still widely used on the web and help convey a sense of style, experience and class.

Sans Serif

Where Serif fonts work well in print media, Sans Serif are the go to font for online work. ‘Sans’ means without, so a Sans Serif font is one without the decorative stroke attached. Sans Serif fonts are generally thought to look cleaner and more modern. In terms of legibility Sans Serif fonts are thought to be harder to read than Serif – at the risk of being shot down we’re not sure that it’s much of a big deal nowadays and is more about setting the right tone. Popular Sans Serif fonts include Helvetica, Arial and Geneva.

Display

Display fonts are commonly seen on posters and signs. They’re designed to catch the viewers attention and lead them into either reading body text or to discover more about the topic its showcasing. A display font is largely considered to be one that’s used for a headline and should help set the tone for the main topic. It can incorporate Serif, Sans Serif or Script fonts with its main attribute being that its designed to be big!

Script

A script font is now more commonly known as hand lettering – that age old art of using a pen or pencil to write something on paper. Remember that? The hand crafted characteristics of a script font help add a more personalised, human element to a design. One of the main trends for design in 2016 is moving away from the colder, more digital Sans Serif fonts to the use of big, bold hand crafted fonts that help project authenticity and honesty.

So, now we’ve established a quick overview of the types of font available lets take a look at what we consider to be the best fonts for Perth web design in 2016.

The 5 best fonts of 2016

Proxima Nova

5 best fonts of 2016

Proxima Nova

We’re huge fans of Proxima Nova here at Start Digital and have used Adobes Typekit to integrate it into many of our Perth web designs. It has a range of weights and styles which give it broad scope across design – allowing it to be used for headline/display text and easy to read body text. The character shapes are tall and wide which make it a great font for screen use. Did we mention it also looks cool? Yes, it does.

Roboto

5 best fonts of 2016

Roboto Font

Roboto is a Google font that is going through a bit of a renaissance right now. So much so that we use it across the Start Digital website. It’s been unfairly called a Helvetica clone but it’s subtle differences make it a font that deserves more attention. Developed by Google as the system font for Android we believe it’s a thinking mans modern font. Yep, there is such a thing. And this is coming from a business that doesn’t even own an Android device!

Argent

5 best fonts of 2016

Argent font

We are so in love with this Serif font but haven’t found the right project to use it on yet. Another font with lots of variations, Argent is self described dashing and expressive – we think that nails it. If you’re a Perth business looking to add a little style to your web design please get in touch. We want to use this font!

Wonderlicious

5 best fonts of 2016

Wonderlicious font

Probably the most used font of 2016. A bold, striking script font, Wonderlicious crops in in countless Instagram quotes and hand crafted postcards. Usually found surrounded by sparkly gold erm, sparkles, it’s a great way to give your posts and images a hand crafted look. We’re expecting this to be superseded by some other script font but, for the time being at least, it’s the queen!

Lulo

5 best fonts of 2016

Lulo font

A big, striking display font that’s brilliantly retro and still very now at the same time. We love playing with this font by layering one style over another, giving it depth and making it somehow more fun. Comes as a clean and distressed version which makes it even more flexible. Both are as good as one another.

That’s our 5 favourite fonts to date this year! They are prone to change though and have been known to be completely different from one day to the next. Keep an eye out for the fonts we use in our Perth web designs and within our graphic design work for our Perth and Western Australian clients. We love to explore typography and we’re always on the lookout for new ways to freshen up our work.

startdig

We are a collective of designers, coders, producers and technologists from around the world who collaborate on a shared passion for innovative websites. Based in Perth, Western Australia, we bring style and innovation to the projects we undertake. Taking time to understand our clients requirements we strive to produce quality web design work for an affordable price. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

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Neil Mason and the Start Digital team have done a tremendous job with the design and implementation of Interstaff’s new website. Our brief to Neil was for a clean, modern website which visually communicated our brand values, ‘sharp, dependable, expert and human’ to both business and individual clients, and importantly to offer an engaging and easy-to-navigate online experience optimised for SEO. We are delighted with the design as well as the level of consideration and attention to detail Neil and his team put into shaping the online experience of our brand. Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond – even working over the weekend to help us have our website ready to launch ahead of one of our key business seminars. We look forward to continuing to work with Neil and his team in the future and would definitely recommend their services.
iQuest Consulting
iQuest Consulting
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06:22 11 Jul 17
Start Digital have built 3 websites for The Highways Group. We've been impressed with their attention to detail and quality of design every time. They're a friendly, professional agency and our go to web team.
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07:45 19 May 17
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22:13 25 Nov 16
Knowledgeable and excellent service at a great price I highly recommend Start Digital. We engaged them to redesign our website and manage our online presence. Previously we were a few pages back on a google search, however after only a few months we are in and around the top 5 on the first page. The guys at Start were great to deal with providing straight forward easy to understand information without the typical sales pitch that we have experienced many times before from other providers in the industry. We continue to receive updates on the progress of our website and their SEO service all for a very reasonable rate (ie. much cheaper than we were previously paying for a lesser service)
Eva Wood
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Neil and his team was responsible for the design and re-branding of our website, business cards and marketing material. They quickly understood our business, they identified the market we needed to target and delivered an excellent solution to match. We would highly recommend Start Digital.
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05:23 13 Oct 16
Great design ideas and technical capability means a complete solution for small and medium sized businesses like us. Neil & Co actually take an interest in what you are trying to achieve rather than just turn and burn volume website factories out there! I recommend them.
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02:11 04 Oct 16
We have had the pleasure of working with the team at Start Digital recently as we wished to update our website for our restaurant business. WOW! An amazing new, innovative, trendy and professional approach taken by these guys has resulted in a brilliant new site, clearly directing so much more traffic through our business resulting in increased brand awareness and google presence. As a relatively new business, Start Digital will definitely be going places ! We really look forward to continuing to work with them in the future and watch both our and their business grow! Thanks Neil and the team at Start Digital.
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