High Ranking Website & SEO Strategy for Perth's leading Migration Agency

As a Perth based team of migration agents, Interstaff has helped countless individuals and families successfully migrate to Australia over the last 3 decades. As a trusted digital partner, we have worked with Interstaff since 2017 to improve their website and increase awareness of their brand through a simple, cost effective SEO campaign.

What Did We Do:

Going into the project we had very little insight on just how competitive the migration industry is. With regular changes to migration laws and a large number of small business operators, we quickly recognised how volatile and dynamic the page 1 rankings are. Our goal therefore was to remain as consistent and visible as possible.

We created a website (as of 2023, it is still performing well), together with a defined and intricate internal linking strategy to help boost content across the site.  Other features of our SEO strategy include:

• Migrating from a .com domain to a local .com.au domain to boost local indexing
• Disavowing historical backlinks that carry low authority and relevance and high toxicity
• Regular content creation that meets Google’s preferences for keyword density, internal linking, strong readability
• Optimised image content through WebP compression

The local migration space has changed considerably since 2017, however, with a site that is now nearly 7 years old, Interstaff have remained the one migration agency to consistently rank on page 1 of Google.