High Ranking Website & SEO Strategy for Perth's leading Migration Agency

SEO / Web Design


Consistent page 1 ranking for over 6 years (Migration Agent Perth)
124% increase in organic visibility
93% Increase in Keywords Indexed & Ranking
43% Boost in Organically Generated Leads

As a Perth based team of migration agents, Interstaff has helped countless individuals and families successfully migrate to Australia over the last 3 decades. As a trusted digital partner, we have worked with Interstaff since 2017 to improve their website and increase awareness of their brand through a simple, cost effective SEO campaign.

What Did We Do:

Going into the project we had very little insight on just how competitive the migration industry is. With regular changes to migration laws and a large number of small business operators, we quickly recognised how volatile and dynamic the page 1 rankings are. Our goal therefore was to remain as consistent and visible as possible.

We created a website (as of 2023, it is still performing well), together with a defined and intricate internal linking strategy to help boost content across the site.  Other features of our SEO strategy include:

  • Migrating from a .com domain to a local .com.au domain to boost local indexing
  • Disavowing historical backlinks that carry low authority and relevance and high toxicity
  • Regular content creation that meets Google’s preferences for keyword density, internal linking, strong readability
  • Optimised image content through WebP compression

The local migration space has changed considerably since 2017, however, with a site that is now nearly 7 years old, Interstaff have remained the one migration agency to consistently rank on page 1 of Google.

“Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond – even working over the weekend to help us have our website ready to launch ahead of one of our key business seminars.

We look forward to continuing to work with Start Digital in the future and would definitely recommend their services.”

Sheila Woods, Managing Director

The Interstaff SEO strategy started with an idea, and all good ideas start with the people!

We’re a diverse mix of creatives, talkers, tech-nerds, organisers, musicians and statisticians. Our interests sit somewhere between innovation and design, at the tipping point of what we know and what we want to know. We believe this is where the good stuff happens. It’s how the work we do cuts through the noise to stand out from the crowd.