Web Design and SEO Strategy on Three Sites for WA's Highways Group

SEO / Web Design


Consistent Number 1 ranking for over 7 years
First ranking for:
Traffic Management Perth / WA
Road Management Perth / WA
Road Construction Perth / WA
Road Builders Perth / WA
219% Increase in Keywords Indexed

The Highways Group are a collection of businesses within the road construction, maintenance and management sector. Each of the businesses websites were being managed by separate agencies and as such there was little control over web hosting, domain management, marketing and site maintenance.

What Did We Do:

Start Digital were engaged in 2016 to create new websites for Highway Construction, Intersectional Linemarkers and Highways Traffic. Additionally we consolidated domain and hosting management, improved search engine ranking and created a new logo for Highways Traffic.

All sites were over 6 years old and, despite engaging other agencies for SEO, none of the sites were ranking for any relevant keywords or winning new leads.

We worked closely with each business to create content relevant to the main keyword terms and ensured that each site structure was meaningful and could be built upon as each business grew.

Each of the sites was built on the WordPress platform and they were optimised to perform on Google. This work included image compression and tagging, minifying code, meta description tags and server optimisation.

Upon launching the new sites there was an immediate up turn in ranking. Within 6 months all 3 sites were ranking first for their main keyword phrases.

We continue to provide SEO and marketing services to Highway Construction and Highways Traffic in 2023. Both sites continue to rank first for the same keywords on the same sites that were built 7 years earlier.

” Start Digital have built 3 websites for The Highways Group. 6 years later and all of the sites continue to rank number 1 for our big ticket search terms. We’ve been impressed with their attention to detail and quality of design every time. They’re a friendly, professional agency and our go to web team.”

Dean Capelli, Managing Director
Highways Group

The Highways Group SEO strategy started with an idea, and all good ideas start with the people!

We’re a diverse mix of creatives, talkers, tech-nerds, organisers, musicians and statisticians. Our interests sit somewhere between innovation and design, at the tipping point of what we know and what we want to know. We believe this is where the good stuff happens. It’s how the work we do cuts through the noise to stand out from the crowd.