White Salt Cafe and Restaurant are one of the most iconic eateries along Perth’s West Coast. Established in 2005, they’ve been serving up award winning breakfast, lunch and dinner to the masses of beach lovers and West Coast walkers. Tim and Claire at White Salt approached Start Digital to design and build a fresh, responsive website, incorporating the look and feel of the White Salt restaurant.
White Salt’s previous website wasn’t responsive and was nowhere to be found on Google – even for the business name! The project goal was to redesign the site and make sure it ranked for their keywords and could be discovered by people looking for White Salt.
The White Salt experience is all about good, wholesome food in a welcoming, easy going environment. Additionally as one of the West Coasts most awarded and established eateries it was important to present this experience within the design.
Through a mix of stock images and on site photography we created a design that resonated with the White Salt team and aligned the physical brand with the digital brand.
Our base level SEO setup was enough to give the site a push on Google and they quickly started ranking. What’s more their site and Google Business page started to display when searching directly for White Salt. This should be a standard for all businesses but it was something White Salt had struggled with in the past.
“WOW! An amazing new, innovative, trendy and professional approach taken by these guys has resulted in a brilliant new site, clearly directing so much more traffic through our business resulting in increased brand awareness and google presence.”
Claire Leech, Owner
Since launching the new site in 2016 we continue to provide support to the White Salt team. From creating a catalogue of images for social media through to updating their menus and liaising with their booking system providers, no digital task is too big or small for us to manage.
Additionally we provide complete support for their huge mailing list. This includes creating campaigns, preparing reports and managing the list.