Uniquip is a WA owned family business that provides old-fashioned customer service and quality electrical products. Since being founded in 2005, Uniquip has become one of the fastest-growing electrical suppliers in Perth, Western Australia. Over the last 15 years, Uniquip has successfully expanded from a single branch to branches in Bibra Lake, Wangara and Welshpool, as they satisfy local, national and international demand. Start Digital was approached to revamp their existing eCommerce site, and create something that better connects with their clients.
With each of our website projects, we migrate the client’s existing site into a live new development site on WordPress. 98% of the time, this is an easy and relatively fast step to check off. However, due to improper development of the original site, migrating Uniquip’s content to a new CMS, offered more challenges than cheers. After days of problem-solving, none of the solutions were successful. Consequently, we ended up having to embark on a long data-matching process and manually reconcile each of their 150+ products before anything else could happen.
Once the site content was secure, we started to focus on ways to improve the design. Our approach was to maintain the site’s simplicity while boosting credibility, and where possible leveraging newer design principles and trends to better connect with prospective customers. We choose grey and red as the primary colours, as they provoke feelings of professionalism and security. Plus, we also organised an on-site photoshoot to allow Uniquip to showcase their bsiness visiually, in an authetnic manner.
Once the overarching design was created and being rolled out across the top-level pages, we created a bunch of call-to-action banners that are used throughout the site to encourage conversions. As the site bones came together, we shifted our focus to the eCommerce component of the site. We changed many of the generic WooCommerce template elements to better align with Uniquip’s visual assets, including primary colours and font styles. With our team’s coding, Uniquip can upload any product image and the backgrounds will automatically mask depending on the content’s function – bringing consistency and credibility across the site!
Within 3 months, Start Digital created a new Uniquip website that now sparks in all the right places! With an enhanced design throughout the site and a stable website/CMS, Uniquip won’t be in the market for a new website anytime soon. Since the launch of the new site, the electrical suppliers are experiencing multiple WooCommerce purchases every week – any guesses as for where their next branch will be?
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