threads & mortar

The design and development process started before any of the product had arrived. We worked with the Threads and Mortar team to discover more about the clothing and how they wanted to reach and talk to the target market. We researched international subscription services to determine how other providers were talking about and marketing themselves and we found a handful of sites that aligned with the subscription model T&M were wanting to build. The main creative influence came from a dog food subscription site. Inspiration can strike anywhere!

Simplicity was key to the design and it was important to quickly communicate how the service worked. The home page establishes a short and punchy message and runs through the options whilst presenting imagery that communicates with the target demographic and reinforcing the cheeky messaging.

The online store was setup to accept both one off purchases and regular subscriptions. It was important to make sure the administration and backend order management was robust and intuitive, allowing the Threads and Mortar team to easily accept and distribute orders.