With an 100% delivery track record on 75 landmark developments and over 6527 apartments, Finbar is one of the largest and most trusted apartment developers in Western Australia. Finbar recently approached Start Digital seeking a single-page website for their new development, The Point. A small site for a grand development, The Point website is one our agency is extremely proud of.
With a strong vision for its feel and functions, Finbar came to Start seeking a simple yet stylish website. We needed a feature-focused site that created an aesthetic which oozed elegance, luxury and warmth. Furthermore, elicited interest in each visitor by facilitating a meaningful, positive user experience. Using sleek and vibrant high-quality images, copious white space and a modern sans-serif font, The Point perfectly portrays why the Riverside development is so in-demand.
Our favourite feature of The Point website is its Panoramic Viewfinder. Our web wizards designed and developed a function that enables individuals to preview the Front and Back view afforded by The Point based on their chosen apartment level and position. A buyer trulys get a glimpse of life in The Point long before move in date – talk about taking show and tell to a new level. Additionally, forms on the website are integrated into Finbar’s CRM, Salesforce, to effectively capture potential buyers.
Setting the foundation for the years and decades to come, The Point website is incredibly scalable. Built on WordPress, the Finbar team can add pages, make changes to photos and update features with ease as necessary.
A short turnaround was amongst Finbar’s project requirements. We proudly delivered the project within four weeks of receiving the final content despite an unexpected, internal brand redesign mid-development.