SEO: Move Homes
move homes
A part of the Prime Group, Move Homes has been helping WA families move into their dream home since 1952. Over the years, Move Homes have developed a unique range of houses that offer both affordability and flexibility, putting the dream of home ownership within easier reach of every West Australian family. Once we launched their funky new website, our optimisers were able to start building on their (very limited) organic presence.
+521%
Increase in Organic Impressions (6M Comparison)
+429%
Increase In Organic Impressions (6M Comparison)
+300
& Counting New Keywords Indexed
the objective
optimisation overview
Without question, one of the most competitive spaces is the real estate industry. Big businesses with rich histories and large budgets oftentimes make it extremely difficult for other businesses to pull off power plays when it comes to rankings. When we were approached by the new home builders, very few people could find them on Google if they weren’t searching ‘Move Homes’ directly. Our approach to Move Homes’ optimisation was a strategic spray-all with an emphasis on creating a prominent presence on a suburb-specific level while we gradually knock off their competitors one by one for the big sales, big-ticket keywords such as “new home builders Perth”.
what we’ve done
- Successfully migrated the site from .net.au to .com.au to establish greater authority with Google
- Add to an enhanced CDN & our local servers for boosted performance
- Conducted comprehensive optimisation for their property plugin which caused over 200 individuals pages with server-scaled image and speed issues
- Optimised top-level pages to gain visibility for terms such as “Home Designs Perth” and “First Time Builder Perth”
- Strategically created local pages for individuals who want to move into a specific suburb such as Bayswater, Piara Waters and Baldivis
- Created on-page internal links for properties and relevant suburb pages to boost depth, seamlessly guide location-driven visitors and resolve orphaned pages
- Significantly boosted authority (as a new website, we started with a completely blank slate) to build credibility with Google
- Acquired a (continuous) collection of high authority backlinks for Interstaff & conduct periodic disavowing of broken and toxic links
- Established private backlink network to enhance Move Home’s authority score
All rankings and statistics discussed in this case study are update to as of June 2020.
A word from the client
Testimonial
“We found Start Digital after doing a Google search and seeing them appear in the top 3 listings. If they can appear on the first page in their competitive industry, they must know what they’re doing! In just 12 months, we’re already ranking on the first page of Google and are receiving a steady source of enquiries via our website. The Start Digital team are always in contact with us to discuss new opportunities (without us prompting them) and we can always pick up the phone to ask any questions!”
Karla Gillett, Marketing Manager
Move Homes
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