interstaff
A Perth based team of migration agents, Interstaff has helped countless individuals and families successfully migrate to Australia throughout the last 3 decades. Any great website that can’t be found by prospective customers isn’t that great. (Actually, it’s not great at all). Interstaff knew this and so it wasn’t surprising the agency asked us to increase their organic visibility once we launched their new website.
+124%
Increase In Organic Visibility in Last 6 Months
+93%
Increase in Keywords Indexed & Ranking
+37%
Boost in Organically Generated Leads
the objective
optimisation overview
After a large change within the business structure, Interstaff set their focus on increasing its organic visibility so they could help as many people as possible migrate to the land down under. Previously, their optimisation efforts focused on being agents for everything relating to Australian migration. Ultimately, this diluted their overall messaging and rankings because the site lacked the necessary content, structure and trust that Google desires. We proposed they shift their focus onto leading the local competitive WA market before expanding into the East Coast. With Interstaff now a prominent figure in WA and an enhanced authority score, we are turning our sights on making Interstaff known throughout the nation.
what we’ve done
- Add Interstaff to a CDN & our Perth hosting servers for enhanced performance
- Successfully migrated the site from .com to .com.au to establish greater authority with Google
- Enhanced site navigation through revising the main menu and developing a footer
- Optimised all internal service pages for individuals seeking to migrate to Perth
- Boosted site performance through extensive technical optimisation including optimising hosts, PHP, servers and plugins
- Maximise sited health and minimise errors (4000+ resolved) such as mixed content & links to HTTP pages
- Modified overarching URL and canonical structure to connect with Perth-focused migrations
- Provide guidance with in-house copywrite and website changes
- Acquired a (continuous) collection of high authority backlinks for Interstaff
- Established private backlink network to enhance trust score by Google
- Begun optimising CTA on internal pages and blogs for increased conversions
All rankings and statistics discussed in this case study are update to as of June 2020.
A word from the client
Testimonial
“We are delighted with the design as well as the level of consideration and attention to detail the Start team put into shaping the online experience of our brand. Start Digital have been very flexible and easy to collaborate with and nothing was ever too difficult. They went above and beyond.”
Sheila Woods, Managing Director
Interstaff
A: Level 32, 152 St Georges Terrace,
Perth, Western Australia 6000
