A leading mental health organisation, HelpingMinds offers support to the family and friends of individuals living with mental health challenges across WA & NT. Over the years, Start Digital has partnered with HelpingMinds to deliver a number of digital solutions including brand revamp, website design and Google Ads. Safe to say, no other agency was thought of when the organisation identified the need to increase their organic presence.
Aligning with HelpingMinds’ desire to increase their brand awareness, our central optimisation objective has been to ensure the organisation is easily found by all individuals, families and carers of people affected by a mental health challenge. Alongside seamlessly connecting with those seeking support, our optimisation scope has also focused on ensuring each user has a positive experience on the site. With a number of advanced and weighty features including accessibility tools, language translation and multiple event streams on the site, we are continually pushing, pulling and tweaking technical elements to tick the performance box!
All rankings and statistics discussed in this case study are update to as of October 2020.
“HelpingMinds has received SEO support from Start Digital in the last 12 months. Our site health has improved significantly and our keyword rankings place number 1 for the most relevant searches related to mental health carer services. Their assistance is professional and consistent and by combining SEO with AdWords management our organic and paid website reach almost doubled in the past year. We highly recommend the team at Start Digital for SEO and AdWords management.”
Nienke Rozendaal, Marketing Lead