A family-run business, The Back and Neck Bed have bedding stores in Booragoon and Osborne Park. Dr Tony Ivory and his team initially approached our agency to design and develop a new eCommerce website for their business – one that was modern, sleek and better encouraged conversions. A few months after the site launched, Back and Neck requested we start rocketing their organic rankings to new heights and in the process, increase their website traffic, leads and sales.
We are striving to establish the business as a consistent presence in Perth’s top SERPS before expanding into search results from Sydney, Brisbane, Adelaide, Melbourne and else. Start were barely 3 months into their optimisation when the entire world was shaken by COVID-19. While many of their local competitors were forced to shut due to a lack of business, The Back and Neck Bed Shop flourished in the tough times due to their increasingly strong organic presence. As we move beyond the global pandemic, their rankings are continuing to rise rapidly as do the business’ sales.
All rankings and statistics discussed in this case study are update to as of June 2020.
“We are very happy with the service Start Digital has provided our business. We were previously working with an agency who failed to generate actual calls and purchases but that’s not the case with Start Digital.”
Tony Ivory, Director & Founder
The Back and Neck Bed Shop