Founded by Nick and Fran Goode, Dunsborough-based NowGen is a multi-award winning construction company known for building high end, exclusive custom houses for WA’s south west region. With over 25 years’ experience in delivering beautiful, innovative design and construction solutions, Nick Goode approached Start Digital for a custom website that conveys all of that.
Unlike many of our other clients, NowGen didn’t come to us with an out of date website – they didn’t have a website at all! Apart from the colours which were dictated by the logo, we were presented a completely clean canvas with this project. With most of the content (text and images) provided by the client, Start set out on developing a design which painted NowGen as the go-to innovative, premium construction company for homeowners in Western Australian’s south.
One look and you’ll notice how visually driven the NowGen website is. Both of our team’s focus with the site was to showcase the best of NowGen’s previous and current construction projects. With 40+ images used, each of them was selected with a lens focused on differentiating NowGen from all the other custom, high-end construction companies. While most of the images were perfect, some required reshaping and light editing.
Parallaxes, faded background images and hovering transitions are some of the small details incorporated to add further layers of elegance and excitement to the site. A homage to NowGen priding themselves on their out of the box designs and usage of materials, pages all throughout the website features a floating gallery box.
With such a clean and sophisticated design, the website won’t require a visual revamp for a long time. However, with NowGen continually completing new and sensational construction projects down south, the team is going to find themselves updating their projects page on a regular basis. By developing their site on the easy to use WordPress, Nick and the team at NowGen won’t have any problems doing so and managing other content.
“The Start digital team have done an amazing job with rebranding our business. From logo design to website design and creation and all the little details in between. We couldn’t be more happy with all the work they have done!”
Nick Goode, Co-Founder