Inventium are Australia’s leading innovation consultants. Since their inception in 2007, Inventium has helped nearly a million people all around the globe innovate and optimise their businesses. A long-time client of Start Digital, our agency has developed multiply websites for Inventium with our most recent collaborate dropping in mid-2021. Amantha, Michelle and the passionate team at Inventium asked Start to push the boundaries of design on their new website and that we did.
Set on helping organisations tackle the future and thrive in today’s rapidly changing world, Inventium approached our agency at the end of 2020 with their new messaging – Future Fit. After some discovery sessions and late-night scrolling on Pinterest, we came up with the idea of paying homage to the past while creating a design that propels into the future, all at the same time.
We settled on several different visual themes including the old-school application of black and white, retro details like the back to the future car, strategically composed collages and futuristic elements such as a flying spaceship and VR googles.
We spent weeks pulling and putting together all of these different elements into one – creating a retro-futuristic design and feel entirely unique to Inventium, an agency that attains out of the box solutions because of its distinctive history, methodologies and personnel.
Dating back to our original website together, it has always been important for the Inventium team to have full control over the site post-launch so, alongside the unique design approach, we ensured the backend functionality was simple and easy to use. Since the original launch, the Inventium team have posted countless blogs, ticketed events and new pages.
Ridiculously excited to see this legendary creation by Start Digital go live. It absolutely brings Inventium’s nerdy, innovative and fun personality to life in very unique way. What a joy the site is and what a joy Start Digital is to work with!
Michelle Le Poidevin, CEO