The Highways Group are a collection of businesses within the road construction, maintenance and management sector. Each of the businesses websites were being managed by separate agencies and as such there was little control over web hosting, domain management and site maintenance.
Start Digital were engaged to create new websites for Highway Construction, Intersectional Linemarkers and Highways Traffic. Additionally we consolidated domain and hosting management, improved search engine ranking and created a new logo for Highways Traffic.
The overarching project brief was to create a new web presence for each business entity and to consolidate all online assets. Within this framework each business had it’s own scope of works and requirements.
As the core business within the group, Highway Construction required the most attention. We liaised with the marketing team to determine the site structure and created a page layout for projects so the Highways copywriter had a concept to work with. Additionally we coordinated a half day photo shoot, visiting key sites around Perth to help create a balance between urban and rural project work.
Each of the sites has been built on the WordPress platform and they’ve been optimised to perform on Google. This work includes image compression and tagging, minifying code, meta description tags and server optimisation. Within 6 months and without any ongoing SEO strategies each site is in the top 3 for all their core keywords.
Since designing and developing the sites in 2015 we have continued to maintain them on a regular basis. Together with weekly backups we update WordPress, plugins and server software updates. What’s more we assist with content updates, new pages and design assets.
“Start Digital have built 3 websites for The Highways Group. We’ve been impressed with their attention to detail and quality of design every time. They’re a friendly, professional agency and our go to web team.”
Dean Capelli, Managing Director
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