HelpingMinds are one of Western Australia’s leading support organisations for individuals, families and carers of people suffering with a mental illness. They had recently gone through a successful rebranding and transition from being called Arafmi to HelpingMinds and the logo had shown to connect with their audience.
The HelpingMinds team engaged Start Digital to create a website that aligned with the new brand and demonstrated that the organisation were successfully moving forward and growing in the face of significant industry change under the NDIS.
The NDIS has had a significant impact on all organisations in the mental health and disability sector. The challenge to move into a more commercial space proved too hard for many care based businesses. HelpingMinds identified the changes early and started work on marketing their services to potential clients.
Since becoming a client of Start Digital in January 2017 the HelpingMinds website has seen a 70%+ increase in new site visitors. During that time we’ve coordinated training and workshops with various teams from within HelpingMinds and identified a clear, focused way to move their digital profile forward.