Situated in the well-known region of Margaret River, Fremantle Chocolate is a leading gourmet chocolate specialist in Western Australia. With over 300 hand-crafted chocolate products, Freo Chocolate is extremely popular among Australians who have a sweet tooth.
Anything but sweet, the previous Freo Chocolate website was outdated in every sense of the word. Start Digital was engaged in late 2020 to revamp Freo Chocolate’s website to match the manufacturer’s experience, popularity and prestige.
Our focus for the Freo Chocolate site was to create a design that was delightful to the eye and site that was (finally) mobile and user-friendly. With their previous website build on Zen Cart, we started the project by manually adding over 100 products to their new WordPress environment. WordPress was the most suitable CMS given its seamless use of WooCommerce alongside the ease of adding new pages, products and posts over time.
All of our web projects start with a homepage design and Freo Chocolate’s was no different. Analytics confirmed Freo Choc’s homepage receives the most traffic and works as the starting process for most purchases. Consequently, it was critical we crafted a design that captured one’s attention, stood out and visually showcased the best of their products.
Further, a product, be so mouthwatering chocolate bar or fresh fudge, must be visually enticing before it’s added into a cart. With product images as old—or at least, appearing to be— as their business, we desperately needed professional and updated images. Freo Choc didn’t have those on hand, so our talented team of designers created beautifully sleek product packaging.
Once the aesthetics were approved, the build was relatively straightforward. We executed on their desires for stock control, invoicing amongst more. Comprising of many different components, the Fremantle Chocolate website was launched within 2 months of receiving approval on the homepage design. With its neutral tones, warmth and sleek feel, we expect the Freo Choc site to remain sweet to the eye like their products are to our taste for a very long time.
One of Fremantle Chocolate’s wishes was the ability to facilitate Wholesale transactions through their website. Wholesale transactions involve unique bundled stock, discounted prices and select visibility to respective businesses and retailers. Using WooCommerce, our developers set up this feature delivering a much more effective (cost and time), dynamic and digital version of dealing with wholesalers.