Firesafe Group has been a trusted source for the design, fabrication, installation and service and maintenance of fire protection solutions to Australian and International companies since 2005. A new website was required to support their physical expansion into Melbourne together with a more professional design.
The site needed to demonstrate the broad services Firesafe provide and showcase the work that makes them the most trustworthy provider of fire safety services across Australia.
Despite working on some of the most prestigious sites in Australia, the Firesafe team had very few digital assets such as images and text that were ready for a new site. Start Digital worked with the Firesafe marketing team to identify requirements and create content that demonstrated their depth of knowledge and experience. We worked closely to determine an intuitive site structure and used a range of inspirational site designs to create a site that is both professional and unique. We recognised that stock images for the fire safety sector were very generic and we arranged for on site photography to help present the company in a more authentic way.
Firesafe had previously been paying for an SEO campaign which had failed to get them into a top five ranking for any of their keywords. One of our core goals was to create a site that aligned with all Google requirements and improved ranking without any need for ongoing SEO.
The new site launched in August 2018 and by the end of October 2018 was ranking in the top three for all keywords. These phrases include ‘Fire Protection Perth’ and ‘Fire Safety Perth’ – both of which were previously lower than fifth.
“Start Digital make things incredibly easy, even when they appear complicated! There is absolutely no red tape and no confusion.”
Tania Graham, Marketing Manager
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