Founded in 1970, Diab Engineering is an industrial maintenance and fabrication service provider for the mining industry. As a subsidiary of BGC Contracting DIAB is a preferred supplier in Australia and has a strong presence overseas. With a large recruitment campaign scheduled for early 2019, DIAB needed a clean, professional and engaging website designed and developed in less than 8 weeks.
With a recruitment campaign commencing in January 2019, DIAB needed a fully developed website by December 2018, leaving our team with less than 8 weeks to design and develop a site. What’s more we identified a number of potential issues in DIAB’s application process and worked closely with their own CRM developers to ensure the maximum number of applicants were captured.
The old DIAB site, text content and digital profile was long overdue a refresh and, alongside the website refresh, we developed animated logos, email signatures, capability statement brochures and Mailchimp strategies that all work together with the website to present a modern, forward thinking engineering company in a cohesive and professional manner.
The DIAB recruitment campaign started in mid January. The marketing strategy included radio advertising, billboards at the domestic airport and a huge billboard on Kwinana Freeway. All marketing encouraged people to visit the new DIAB website to apply for a range of relevant jobs from Boilermakers and Fitters through to Electricians and Supervisors. Just 8 weeks into the campaign and DIAB had in excess of 2000 high quality, qualified applicants through the website and application platform – more than they had received in over 2 years through more traditional recruitment methods.