Since 1997, Deeptech has been producing leading IT solutions to businesses across the enterprise, legal and mining industries. With an emphasises on delivering the right technologies in the present and for the future, the passionate team at Deeptech offer a holistic, specialist IT service that enables clients to focus all of their attention and effort completely daily and core activities with effectiveness and efficiency.
During the middle of 2020, Deeptech approached Start Digital interested in revamping their website. Both impressed and concerned with our surface-level audit that focused on drawbacks with the design, performance and optimisation, Deeptech soon engaged our agency to help to revamp their visual identity and website presence.
With a slew of problems from performance to content, the most crucial component of the existing Deeptech site was that while it was recently redesigned, the website looked outdated and unprofessional. Unfortunately, in the uber-competitive IT industry, this just didn’t cut it and so, we sought out to present Deeptech in a more contemporary, professional and engaging way. We all agreed that the new version of the site needed to be capable of visually competing with other companies in the same space and in-turn boost one’s perception of the busines
With an overwhelming amount of outdated animations, a very bland blue as the background and feature colour alongside a real lack of brand identity or connectivity throughout the site, Start Digital crafted together an engaging design that captivates their corporate audience. We focused on creating a unified visual that doesn’t grow redundant while navigating throughout the site or as design trends come and go.
Upon creating the design, we commenced developing the site in WordPress – this was the ideal CMS given that their team wanted to easily make changes to the site once it was launched. Another shortcoming of the old Deeptech site the content which was numerous in quantity but lacked SEO-friendliness and persuasion. We rewrote much of the content to make it more engaging for visitors and to tick more of Google’s boxes.
Despite having a website since the late ’90s, the Deeptech site was largely invisible to search engines and consequently, missing out on brand awareness, leads and ultimately, clients. Our strategic development of the WordPress site alongside its content was done in a manner to help promote easier indexing and higher rankings within the pages as they are. Our collective changes to content, establishing the primary pages with proper header tags alongside reducing the site’s speed helped Google to rank the site higher within one month.