Comwide specialise in commercial radio solutions and is an umbrella branch of Radlink. One of the nation’s leading providers of radio technology solutions, Radlink engaged Start Digital to revamp its website back in 2020. However, after a number of internal changes, the project was put on pause for almost a year. During this time, Comwide approached our agency to redo their website which was designed in 2016 but looked like it came from the 90s.
A lack of friendliness for devices and users, navigation issues and outdated design were some of the many which plagued Comwide’s old site. While being South Australia’s largest private digital radio network, Comwide’s website suggested otherwise. Alongside addressing those primary issues, one of the main requirements of this project was to create a holistic visual connection with Radlink’s website while making both sites distinctively unique.
We established this consistency by maintaining similar colour palettes which included the group’s primary colours of black and orange. Furthermore, we incorporated audio sounds waves on each page which not only offered a visual representation of their services but brought further brand alignment. Comwide had very few images on hand so our designers were left to scour stock libraries for high-quality images that looked authentic.
While working with top-tier clients such as Adelaide Casino and Adelaide Royal Show, the old site made no mention of their noteworthy projects. We felt it was crucial that the new website accurately portrayed Comwide’s capabilities and experience by showing exactly that! We achieved this through a homepage showcase and utilising social proofs throughout the site.
Similar to the Radlink website, we built Comwide on WordPress in a development environment to which their stakeholders had access throughout the build. As one of our many WordPress sites, the team at Comwide can make content and design changes with ease moving forward. However, we anticipate changes won’t be necessary for a very long time given Comwide’s site was built to be future-proof (unlike their old one).
The team at Start Digital recently developed a new website for Comwide Radio Services, the experience was easy, efficient and professional. Highly recommend their services to any organisation looking to freshen up their look.
Mike Stevens, Manager
Comwide Radio Services