Runner-Up for the City of Wanneroo’s 2018 Tourism & Hospitality Business of the Year award, Cherry’s Catering is one of Perth’s most in-demand private catering companies. Cherry’s co-founder Deb Cunniffe came to Start Digital at the beginning of 2018, hungry for a website that showcases Cherry’s wide variety of catering services and encompasses the passion, professionalism and vibrancy of their hospitality team.
Given the last revamp occurred more than 3 years ago, Cherry’s Catering old website presented a lot of room for improvement both in regards to visual presentation and usage. With clients as distinguished as Rio Tinto, UWA, Matt Preston and particular former prime ministers, we knew the site needed to be highly functional, easy to navigate while presenting a contemporary, sleek and visually appealing aesthetic.
Partnering alongside Cherry’s lively purple and red, white and grey was heavily utilised to bring a sense of professionalism and modernism to the site. By using a selective platter of stock images and authentic visuals, Start was able to create a visual identity that accurately reflected and resonated with Cherry’s Catering.
While Cherry’s well-known reputation often wins the company new business, being found by prospective customers on Google was also an objective when developing the site. Our standard on-site SEO (applied to all of the site we develop) was enough to get Cherry’s Catering ranking on page 1 for their main keywords – corporate catering perth and event catering perth.
Since launching Cherry’s new website in the middle of 2018, Start has been in regular contact with the catering crew to provide additional support with the site. From conducting site maintenance, uploading new menus and awards, publishing articles and modifying the logo, no request from Deb and the Cherry’s team is too big.
“Neil & his team from Start Digital have been an absolute pleasure to work with. I would highly recommend anyone looking at website design / development to contact Start Digital.”
Deb Cunniffe, Co-Founder