Dr Amantha Imber is an organisational psychologist, best-selling author, host of the How I Work podcast and founder of Inventium, Australia’s leading innovation consultancy. Amantha has a PhD in organisational psychology, and has helped countless organisations including Apple, American Express, Coca-Cola, Disney, Google and Virgin, innovate more successfully. With Start responsible for a website revamp in 2019, Dr Amantha came calling again at the start of 2021 to freshen-up her site.
Dr Amantha first approached Start Digital in 2019 to develop a new website for her. A well-known and in-demand figure in the world of innovation, Amantha recently engaged Start to execute a redesign that better portrays her unique fun, innovation and personality-infused brand.
Start Digital set out to create a design that was Amantha, in and out – fun, engaging, credible and productive, at all the same time. We developed a concept that focused on vibrant illustrations which paired well with her images, bold yet clean typography and bright gradients that will capture any and everyone’s attention.
Amantha and her team provided all of the site’s content: both written and the high-quality images of the Dr herself. Alongside the new design, we transferred Amantha’s site from amanthaimber.com to a new, direct and bold domain of amantha.com.
As a thought leader in the world of organisational psychology and behavioural science, Amantha knows all about change. About its duration, intensity and the need for a business and/or brand to continually adapt and evolve. With our rich history together, we expect to continue building out of the box, eye-ball grabbing sites for her for a long time to come.
“Start’s digital team have done an amazing job with both the Inventium site and my personal one. This website is so great! Thank you so much, Start!”