Dr Amantha Imber is an organisational psychologist, best-selling author, host of the How I Work podcast and founder of Inventium, Australia’s leading innovation consultancy. Amantha has a PhD in organisational psychology, and over the years, she has helped countless organisations including Apple, American Express, Coca-Cola, Disney, Google and Virgin, innovate more successfully.
With our team having developed the site for her agency, Inventium and their Financial Review Boss’ Most Innovative Companies project, Amantha approached Start Digital immediately as thoughts of a new website came to her. A well-known and in-demand figure in the world of innovation, Amantha had an existing website that needed a revamp and redesign to better portray her unique fun, innovation and personality-infused brand.
In addition to showcasing her number 1 ranking business podcast How To Work, much of the old site’s framework was maintained. And with that, Start Digital set out to create a design that was Amantha, in and out – fun, engaging, credible and productive, at all the same time. We developed a concept that focused on elements overlaying another, changed the site’s primary colours to incorporate Inventium’s vibrant yellow and a trustworthy blue and slightly modified the font from works to a basic engaging sans.
Amantha and her team provided all of the site’s content: both written and the high-quality images of herself in action. Photos of Amantha doing her TED presentation, speaking to decision-makers at conferences and working at the Inventium office, play a major part in conveying Amantha’s personality, making the whitespace work and building a sense of credibility throughout the site. A relatively small project, the turnaround for the Amantha Imber website was only a month between the approval of the homepage design!
During the development, Start integrated MailChimp into the WordPress site and from this list, Amantha sends short practical tips to help people and organisations work better. Further, our team incorporated Google Analytics for engagement and conversion tracking for events such as signing up for her eBook. Amantha frequently updates the Podcast section of the site, herself and with ease.
“Start’s digital team have done an amazing job with both the Inventium site and my personal one. This website is so great! Thank you so much, Start!”
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