Website for Finbar Group to promote the new riverside apartments, The Point

Web Design / Graphic Design / Maintenance


Website UI & UX
WordPress Development
Local Website Hosting
Ad Hoc Support and Maintenance

Custom Web Design

With an 100% delivery track record on 75 landmark developments and over 6527 apartments, Finbar is one of the largest and most trusted apartment developers in Western Australia.

Finbar approached Start Digital seeking a single-page website for their new development, The Point. Key to the project was the ability for the Finbar team to make layout and content changes as required. A simple site for a grand development.

Project Overview

With a strong vision for its feel and functions, Finbar came to Start seeking a simple yet stylish website. We needed a feature-focused site that oozed elegance, luxury and warmth. Using sleek and vibrant images, navigation features and a modern sans-serif font, The Point perfectly portrays why the Riverside development is so in-demand.

Our favourite feature of The Point website is its Panoramic Viewfinder. Our web team created a function that enables individuals to preview the Front and Back view afforded by The Point based on their chosen apartment level and position. A buyer truly get a glimpse of life in The Point long before completion. Additionally, forms on the website are integrated into Finbar’s CRM, Salesforce, to effectively capture potential buyers.

Small, swift beginnings

Setting the foundation for the years and decades to come, The Point website is incredibly scalable. Built on WordPress, the Finbar team can add pages, make changes to photos and update features with ease as necessary.

A short turnaround was amongst Finbar’s project requirements. We proudly delivered the project within four weeks of receiving the final content despite an unexpected, internal brand redesign mid-development.