Posy & Stemsational

SEO / Google Ads / Website Design / Development

Key Results

1063% Increase in Site Traffic
53.4% Increase in Overall Organic Visibility
30% Increase in Indexed Keyword
37% Increase In Online Leads

Blooming On Google

Withering on Google’s Search Engine Result Pages, The Blooomhouse Group engaged Start to grow the organic standings of their stores, The Posy Factory and Stemsational.

Jason and the team approached Start Digital back in 2019 for website hosting and support before a new website, digital marketing and SEO solutions in 2020 and 2021 respectively. Within 2 months of starting to implement our SEO strategies, both florists not only increased in organic visibility and traffic but more importantly, sales of their flowers and accessories.

Optimisation Overview

Prior to partnering with Start Digital, both the Posy Factory and Stemsational sites were being looked after by a so-called SEO expert but the results suggested otherwise. A number of pages had multiple H1s, poor meta descriptions, no targeted keywords and little visibility on Google. We commenced our campaigns with rectifying foundational issues within the site’s template and themes before creating countless pages of content designed to not only satisfy Google but to educate, inform and persuade prospective shoppers.

what we've done

  • Add to an enhanced CDN for boosted performance
  • Created content for flower to encourage indexing
  • Created landing pages for nearby suburbs that offer free delivery
  • Optimised each category for local ranking in Perth
  • Media optimisation through compression, next-gen files and media tagging
  • Plugin optimisation to enhance functions and minimise loading scripts
  • Revamped both homepages to increase organic traffic and encourage greater local awareness
  • Speed boosts by browser cache setup, database optimising, minifying CSS and JavaScript files and more
  • WooCommerce customisation following changes to physical stores and delivery options


HelpingMinds has received SEO support from Start Digital in the last 12 months. Our site health has improved significantly and our keyword rankings place number 1 for the most relevant searches related to mental health carer services. We highly recommend the team at Start Digital for SEO.

Jason, Owner
Bloomhouse Group