Midland Tune & Service Centre


Key Results

56% Increase In Online Leads
2145% Increase In Organic Traffic
94% Increase In Indexed Keywords
57 Keywords On Page 1 For Services

Cruising To New Visibility

While the previous owners were spending thousands per month on traffic, MTSC’s new team decided SEO would offer a greater ROI over time.

Since 1976, MTSC has been providing local families, individual and small businesses with a leading service. A good, honest and reliable auto workshop is often hard to find so we’ve remained ever committed to helping make sure Google-consulting locals know about Midland Tune and Search!

Optimisation Overview

Our first project with MTSC was redeveloping their website. All of our web development provides the perfect foundation for any business to experience exponential growth on Google. With the foundation now firm, we turned out attention to the site’s content. While great in-depth, there was nothing to the content – there was no personality, no persuasiveness and no interest. Given MTSC’s objectives to rank better and convert more leads, we rewrote every single page with final edits and touches done by their team. We created additional pages for 10 services provided to support organic endeavours and to ensure every visitor knew the ways in which MTSC could help them.

what we've done

  • Maximised the site of content delivery through an Advanced CDN
  • Migrated site from the previous hosting onto our Perth servers for more reliable and faster performance
  • LiteSpeed Caching and NextGen media for faster loading times
  • Created local landing pages for the site to expand audience
  • Increased site authority by 9 and backlink profile by 23%
  • Conducted extensive optimisation on plugins, server and WordPress to further increase the site’s loading speed and reduce load requests
  • Established services with appropriate title tags, headers and meta descriptions to connect with local leads
  • Boosted site depth by developing additional service pages
  • Create landing pages for nearby suburbs to generate local conversions


6 months after Start Digital launched the website they created for my business, I rank #1 for a number of relevant keywords! I’m too busy to even supervise the page. Just set and forget cause Start Digital have it covered!

Shiralee Macmahon, Owner
Midland Tune & Service Centre