SEO / Google Ads / Website Design / Development / Brochure
521% Increase In Organic Impressions
129% Increase In Organic Clicks
1360 Keywords Indexed on Google
54% Increase in Online Leads
Making A Home On Google
One of the most competitive industries is the building and real estate space. Yet, that reality didn’t stop Start from building a nice home on Google for Move Homes.
When we were approached by the new home builders, very few people could find them on Google if they weren’t searching ‘Move Homes’ directly. Our approach to their optimisation was a strategic spray-all with an emphasis on creating a prominent presence on a suburb-specific level while we gradually knocked off their competitors one by one for the big sales, big-ticket keywords such as “new home builders Perth”.
Without question, one of the most competitive spaces is the real estate industry. Big businesses with rich histories and large budgets oftentimes make it extremely difficult for others to pull off power plays when it comes to rankings. When we were approached by the new home builders, very few people could find them on Google if they weren’t searching ‘Move Homes’ directly. Our approach to their optimisation was a strategic spray-all with an emphasis on creating a prominent presence on a suburb-specific level while we gradually knocked off their competitors one by one for the big sales, big-ticket keywords such as “new home builders Perth”.
what we've done
- Successfully migrated the site from .net.au to .com.au to establish greater authority with Google
- Add to an enhanced CDN & our local servers for boosted performance
- Conducted comprehensive optimisation for their property plugin that caused 200+ pages with server-scaled image and speed issues
- Optimised top-level pages to gain visibility for terms such as “Home Designs Perth” and “First Time Builder Perth”
- Strategically created local pages for individuals who want to move into a specific suburb such as Bayswater, Piara Waters and Baldivis
- Created on-page internal links for properties and relevant suburb pages to boost depth, seamlessly guide location-driven visitors and resolve orphaned pages
- Significantly boosted authority (as a new website, we started with a completely blank slate) to build credibility with Google
- Acquired a (continuous) collection of high authority backlinks for Interstaff & conduct periodic disavowing of broken and toxic links
- Established private backlink network to enhance Move Home’s authority score
- Create a PWA in alignment with Core Web Vitals and Lighthouse changes
All rankings and statistics discussed in this case study are updated as of June 2021.
We found Start Digital after doing a Google search and seeing them appear in the top 3 listings. If they can appear on the first page in their competitive industry, they must know what they’re doing! In just 12 months, we’re already ranking on the first page of Google and are receiving a steady source of enquiries via our website. The Start Digital team are always in contact with us to discuss new opportunities (without us prompting them) and we can always pick up the phone to ask any questions!
Karla Gillet, Marketing Manager
Move Homes / Prime Group