SEO and Web Design for Midland Tune & Service

SEO / Web Design

Key Results

56% Increase In Online Leads
2145% Increase In Organic Traffic
94% Increase In Indexed Keywords
57 Keywords On Page 1 For Services

Since 1976, MTSC has been providing local families, individual and small businesses with a leading service. A good, honest and reliable auto workshop is often hard to find so we’ve remained ever committed to helping make sure locals are able to easily find Midland Tune and Service!

The first steps of our project with MTSC were:

  • Determining a simple, easy to navigate site structure. This involved determining an internal linking structure that would flow broadly into the site content
  • Researching and writing new content across the site. This was a considerable project in itself and ensured we were able to control the way in which Google viewed the site as a whole, and the way in which each page was indexed
  • Creating structured wireframes that could be rolled out across the site
  • Sourcing, editing, compressing and naming all images
  • Finalising the design with the client and developing all required features using custom code and WordPress features
  • Launching the new site

On launching the new site in 2019 there was an almost immediate increase in ranking. Within 6 months the site was ranking at number 1 for all of their relevant keywords.

In 2021, the owner of MTSC requested SEO work to stop because they were too busy. Start continue to work with MTSC on a broader digital marketing strategy that includes minor SEO upkeep, social media and paid Google Ads.


6 months after Start Digital launched the website they created for my business, I rank #1 for a number of relevant keywords! I’m too busy to even supervise the page. Just set and forget cause Start Digital have it covered!

Shiralee Macmahon, Owner
Midland Tune & Service Centre