Losing work and sales to competitors ranking higher than you? Our Smart, Effective, Original (SEO) strategies will get you results minus all the tech bs!
Nothing
Outsourced
We're an Australia SEO team that understand what it takes to make local businesses, including your Melbourne one, rank on Google.
Speed
& Performance
We follow Google's recommendations to the letter by ensuring your site loads rapidly and is built to perform on all devices.
Analytics
& Traffic
We regularly monitor and provide feedback on your site traffic and data to help you make informed, smart decisions that grow your websites audience.
Value
and Results
We provide a cost-effective, results-driven SEO service for all businesses. What's more, we'll give you awesome SEO tips to make sure you understand the process.
trusted by 100’s of Australian companies large and small
increased ranking. more traffic. more qualified leads.
honest & effective SEO for melbourne businesses
local seo
As an established SEO agency we know the importance of ranking locally be so in Perth or Melbourne. Our local SEO strategies help your site rank in the cities and suburbs that are important to you.
on page seo
To build trust with Google we make sure your website is giving visitors the information they are looking for, that site code is well structured and that navigation is logical.
off site seo
We create real, high trust backlinks through content marketing, social media and directory listings. The more channels pointing to your site the more likely you’ll be found.
analytics
It’s important to understand who your clients are and the ways in which they are discovering and interacting with your website. We provide full Google Analytics support and training.
no lock in contracts, no small print, no sales people
why we’re different
As a business owner you no doubt receive countless phone calls a week from overseas agents claiming they can move your business to number 1. We recognise that this impacts those of us who take SEO and digital marketing seriously. As an agency that understands the importance of SEO, our goal is to build trust with our clients through demonstrated improvements in ranking, increases in traffic and qualified leads. We’re interested in long term partnerships that are based on transparency and real results. All our work is managed in Perth, in house. Don’t take our word for it, read our client testimonials or we encourage you to contact them directly.
Not only do we provide pixel perfect web design, together with carefully crafted code and integrated social media plans, we ensure that Google and other search engines see a website that has been professionally developed and is being delivered on world class platforms to ensure the very best user experience.
- We ensure the content and tags on your site align with the keywords that your audience use – not second rate keywords.
- We only use leading local and international hosting and delivery platforms to ensure your sites performance is second to none.
- We optimise all web content to provide site visitors with the very best experience. Google loves a site that loads quickly.
- All of our websites are designed to be responsive and work on all device types (desktop, laptop, tablet and mobile).
- We help build trust with your visitors by using tried and tested social proofs that Google and clients alike will love. We understand the importance of your online reputation, especially in a big city like Sydney!
- We create engaging content that your users and, in turn, Google will love. A website blog is one of the best ways to show Google that you’re an active business looking to engage with clients.
It’s all of this and more that gives us the local SEO edge that your Melbourne business needs!
how we do it…..
It’s not all about a great looking website. To have clients lining up for your services your website needs to meet a specific set of criteria, some of which are clear, some of which are a bit like the Colonel’s secret spices. What we do know is that Google says:
- Make good use of all meta tags
- Ensure your site is easily accessible
- Offer quality content and services
- Optimise your images
- Your site has to work well on mobile devices
- Keep the site active and stay engaged with your visitors
- Make sure that other sites link to yours
If you have any questions about how our SEO services can help your Melbourne business, contact us today.
9 easy ways to
boost your seo
It’s important to us that we arm our clients (and site visitors) with information that helps explain how SEO works and demystifies some of the myths around Google ranking. This is especially important when navigating the minefield that is Organic Ranking vs Google Adwords. A business that understands how SEO works and what it is Google looks for from a website has the power to make changes that will have a positive impact.
We recommend starting at our blog post, 9 easy ways to boost your SEO. In the article, we cover off some of the basic items that can help give your site a Google boost.
Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimisation. In summary, SEO ensures your website presents information and content in a way that can be easily understood by search engines, such as Google. Among other things this information needs to be well structured, trustworthy and quick to load.
The goal of our SEO work is to ensure your site is displayed as high as possible on Google for phrases that your future clients use. Some of the work we do includes:
- Making sure your content is relevant
- Compressing and resizing all images and videos
- Tagging your content so it can be discovered on Google
- Ticking all the technical SEO boxes – site speed, structured data, XML sitemaps,
- Building links with trustworthy sites to help build your site authority
How long does SEO take?
We consider SEO work to be ongoing and anticipate you’ll start seeing positive movements within 3-6 months. However, it’s unlikely that these steps forward will see you ranking first on Google, especially for competitive keywords. Typically we recommend an SEO plan of 6 – 24 months.
We recently wrote an article called ‘A Guide to SEO for the impatient’. In it we say that the more Google trusts your site and content, the higher your site will rank. Just like in the real world trust is earned and takes time. Through constantly ensuring your site meets with the steps to a Google friendly site you’ll be constantly moving upward.
Does my business need SEO?
This all depends on the purpose of your site. If you’re not worried about ranking on Google and you don’t want leads through your website then nope, you probably don’t need SEO.
If you’re in a competitive sector and you want your website to win you new clients then absolutely, you need to consider SEO as a way to grow your audience. You can bet that your competitors will be doing SEO.
We believe that SEO is important to your business survival and is one of the smartest ways to build awareness of your business over a long term. People trust organic ranking because it’s based on merit and demonstrates you value open communication.
Why can’t we just use Google Ads?
You can! Google Ads is a great way of building immediate, effective traffic – especially if you have a great ad strategy. That said, we find that a combination of Google Ads and SEO can work incredibly well by attracting two types of searchers – those that click on Ads and those that prefer to scroll down to organic rankings.
We have written a few articles that may help you decide whether you need one or the other – or both:
Can I just do my own SEO?
With our websites you have full administrative access to your site so, yes, you can manage your SEO work. There are lots of moving parts to an SEO strategy and it’s not easy but we do have some guides that may help you get going. Whether you’re looking for a Perth SEO agency to manage your local ranking or a team that understand how to rank nationally, the SEO team at Start are here to help!
What about using one of the cheap overseas companies that cold call us?
We recommend avoiding any company or individual that offers cheap, shortcut options to an SEO strategy. There are no shortcuts in SEO and anyone that promises otherwise should be given a wide berth.
SEO relies on a strong understanding of the local and national space. If your business is providing business to Australian residents then a good knowledge of local SEO practices is vital to success.
A: Level 32, 152 St Georges Terrace,
Perth, Western Australia 6000
