Business life was so much easier pre internet. The Yellow Pages and word of mouth were the most effective forms of marketing. Fast forward 20 years and Google is the ‘go to’ source for discovering a beachside restaurant in Sorrento, the latest news, the coolest threads, today’s weather and everything in between.
Whether you know it or not, your business now largely lives online, which poses the question, how does Google, Facebook, Linkedin etc present your business? More importantly, what are your clients saying about your business?
All forward thinking, 21st century businesses should be actively encouraging clients to leave online reviews. Good reviews are a powerful form of marketing and can help build trust. Conversely, bad reviews can be damaging to a businesses reputation and impact the decisions of future clients. What someone has to say about your business, truthful or not, is crucial. It has the ability to win business just as well as lose it.
Online reputation management helps control what displays when someone looks your business up online. At Start Digital our reputation management service is used alongside our other digital solutions such as Search Engine Optimisation and Social Media Marketing to ensure your business is presenting itself in the most positive way.
A future clients first experience with your brand happens on Google, so it’s important that this interaction is positive. Having good reviews or responding professionally to unflattering reviews plays a huge part in that first impression.
As a part of our reputation monitoring, Start Digital will assist you through:
In the always on, ever moving online world, managing your online reputation is challenging. However, ensuring your business presents itself professionally and engages with all reviews, good and bad, demonstrates you value your clients and are serious about your business.
Talk to Start Digital about how we balance being public relations experts and tech geeks.