google remarketing perth

Did you know that not all users who leave your websites are lost? Sometimes, visitors aren’t in the position to make a purchase decision at that exact moment. Some people are still in the process of evaluating alternatives as they visit your websites. Other times, prospective customers leave your site intending to come back to your site but forget because life gets in the way. In all of these cases and more, your business would benefit by following up with these prospective customers. But how? One word, remarketing.

Remarketing refers to the practice of retargeting individuals who’ve visited your site but didn’t make a purchase, to encourage them to do so! Without getting into the specifics too much, remarketing is made possible through a tag or pixel (also often known as code) that drops cookies into visitor’s browsers and tracks them as they navigate around the web. (One could also retarget based on details from existing customer connections.) In addition to remarketing on social media, Start Digital also helps Perth businesses bring back and win over prospective audiences via Google Ads.