Millions of advertisers and businesses utilise Google Ads to rocket their digital presence. Google’s pay-per-click (PPC) platform has repeatedly proven to generate results for businesses of all sizes, locations, industries and budgets. Inside the wild world of Google’s PPC are two different networks – Search and Display. Where the Search Network is concerned with meeting audiences during that phase, the Display Network is all about meeting prospective leads, any time and everywhere via non-search engine pages!
Google’s Display Network (GDN) is estimated to reach a tremendous 90% of global internet users and can showcase your business on several sources, including YouTube and AdSense sites. In a nutshell, GDN essentially pops your ads into a website that’s either chosen by yourself or Google’s placements algorithm. Our Perth PPC agency specialises in Display Network campaigns that showcase your business and products/services to the right audiences – those likely to convert – for the right price!
GDN offers a variety of ad formats such as text, image, app promotion and video ads, alongside many features and options such as targeting through keywords or topics, to help its users make the campaign as successful as possible. When utilising Google’s Display Network, there’s a range ad types that can be called upon to connect with select audiences, including:
All of our PPC campaigns are spearheaded by Google Ads certified individuals who know the ins and outs of the platform. Best of all, the team knows what’s needed to get results without breaking the bank. We offer a holistic PPC management service, providing several solutions that help your organisation seize all that Google’s Display Network has to offer.
From keywords (contextual) and topics (placements), ad scheduling through to bidding, we’ll craft together a results-driven pay-per-click strategy for you. We’ll also maintain the campaign daily to make each one better than before.
Combining experience, research and Ads smarts, we’ll script click-worthy text assets for a number of different ad types including responsive display ads and banner ads.